Day of Design
← All workSweet Pea · 2023

Studio design studyAn imagined candle shop

A seal for
slow evenings.

Sweet Pea serif seal with solid dots and SCULPTURE CANDLES
Sweet Pea · the serif seal on blush

00The study

Type
Studio design study, no client
Brief
An imagined sculpture-candle shop
Year
2023

Sweet Pea is a 2023 studio design study for an imagined shop of sculpture candles, made without a client. Everything sits inside one round seal: the name arched in high-contrast serif capitals, a single flowering stem in a fine pen line, and what the shop makes running around the foot. The designer set it in two voices and with two descriptors; all three versions are here.

  • Round seal logo
  • Two type versions
  • Two descriptor versions

01The seal

Five parts,
one circle.

Read it from the top: the name in high-contrast serif capitals, set on an arc; a solid dot at either end of it; two short brackets that hold the drawing without closing the circle; the flowering stem, the only drawing; and the descriptor in condensed capitals, tracked wide along the lower arc. The open sides keep it from looking like a stamp pressed too hard.

Sweet Pea serif seal with solid dots and SCULPTURE CANDLES
  1. NameHigh-contrast serif capitals on the upper arc
  2. DotsTwo solid dots where the name ends
  3. BracketsTwo short arcs hold the drawing; the circle stays open
  4. FlowerOne flowering stem in a fine line, the only drawing
  5. DescriptorCondensed capitals, tracked wide on the lower arc
The flowering stem from the Sweet Pea seal, enlarged and reversed
The flower, enlarged — a vector line stays clean at any size

02Type

Two voices
for one name.

The study set the seal twice. One version uses the high-contrast serif with solid dots — formal, a little ceremonial, like the tag on a gift. The other uses a light, round sans with hollow dots, wider spacing and a larger circle — quieter, more modern. The flower and the condensed descriptor are the same in both.

Sweet Pea serif seal with solid dots and SCULPTURE CANDLES
ASerif · solid dots
Sweet Pea sans seal with hollow dots and SCULPTURE CANDLES
BSans · hollow dots

03Descriptor

Sculpture candles,
or candles and bodycare.

A third version keeps the serif seal and changes what it says: CANDLES AND BODYCARE, for a shop that sells more than candles. The longer line runs further round the lower arc, almost to the brackets. The study’s own boards used this version — on white, on a blush card, and reversed out of dark photographs.

Sweet Pea serif seal reading CANDLES AND BODYCARE
Serif · CANDLES AND BODYCARE
Sweet Pea serif seal, reversed
Reversed · as the study set it on dark photographs
Sweet Pea serif seal, reversed

Light one.
Let the day go.

Type
Studio design study
Year
2023
Scope
Round seal logo · Two type versions · Two descriptor versions

Sweet Pea is a 2023 design study by a Day of Design designer for an imagined candle and bodycare shop: there was no client, and nothing was produced. The three seals come from the original design files, recoloured for this page. The study showed them in stock photography and ready-made mockup templates — candle jars, business cards, bath and flower photographs — which are not shown. The files do not record where the flower drawing came from. Nothing on this page is AI-generated.