For your everyday.
IDENTITY · EVERYDAY SHOPPING · CLEAR DIRECTIONS
The rounded letters and the leaves above the U are the original identity’s most approachable details. We preserve the complete letterforms, introduce forest green, warm white and a little yellow-green, then extend the identity into practical shopping rituals.
- Original wordmark recovery
- New palette and layouts
- Produce still-life concept
- Shopping list
- Department signs
Produce still life / AI-generated fictional mood concept, not a client product photograph
Good things start with a list.
A clear branded cover opens to a date, checkboxes and generous writing lines. A simple structure brings the identity into the everyday routine of weekly shopping.
List cover and page / Flat design concepts
A clear sign. An easy next step.
Numbers, departments and arrows each have a clear position. Three background colours distinguish departments within consistent proportions, keeping the signs easy to read.
Department signs / Flat concepts, not directions for an actual store