Day of Design
← All workSUNCITY / DESIGN STUDY

Follow the light.

IDENTITY / DIRECTION / 2026

SunCity complete original identity in a new editorial layout
SunCity / Original identity, new visual direction
01 / DIRECTION BECOMES IDENTITY

An upward arrow gives the lettering a sense of movement. The original bright gradient is retained, paired with deep teal, and extended through a bold poster and a system of diagonal lines.

  • Complete identity recovery
  • Colour and graphic system
  • Editorial poster
  • Travel journal and journey card
  • Paper material study
02 / SOLAR ENERGY

One bright colour. One clear direction.

Oversized typography and a directional arrow make the idea visible at a glance.

SunCity solar-yellow directional poster study

SunCity solar-yellow directional poster study

03 / A CONTINUOUS VISUAL RHYTHM
SunCity deep-teal and yellow directional graphic system

SunCity deep-teal and yellow directional graphic system

04 / MAKE ROOM FOR THE NEXT STOP

A sense of direction. Room for discovery.

A white journal carries the complete identity. A sun-yellow card makes space for a place, a date and notes along the way. The same palette becomes a practical companion to the idea of travel.

SunCity travel journal and journey-card material concept, AI-generated

SunCity travel journal and journey-card material concept, AI-generated

Select image to view larger ↗ · Travel-stationery material concept, AI-generated, not product photography
SunCity Places to go travel journal flat cover artwork

SunCity Places to go travel journal flat cover artwork

01Travel journal cover ↗
SunCity Next stop journey-card flat artwork

SunCity Next stop journey-card flat artwork

02Journey card ↗

An independent 2026 study based on the 2023 SunCity identity and travel-themed applications in the designer archive. Original logo geometry, gradients and lettering are retained; the colour pairing, copy, poster and diagonal graphics are new. Commission and adoption remain unverified; no actual travel offering or launched campaign is represented. The journal and journey card are new designs; their AI-generated material scene is not product photography or a production proof.