Day of Design
← All workSummer Jasper Interiors · 2022–2024

Interior design & millworkMarkham, Ontario

A floor plan
that spells its name.

DOORWINDOWSJDOORWINDOWSJ
The SJ mark, drawn as the plan it is

00The project

Client
Summer Jasper Interiors
City
Markham, Ontario
Business
Interior design & millwork
Years
2022–2024

Summer Jasper Interiors designs interiors and builds millwork for homes and businesses in Markham, Ontario. Its initials are SJ, so we drew the two letters as a room: the strokes are walls, a door swings open at the top, a small window sits in the side. The mark was settled after several rounds of proposals; four colourways, business cards and a window full of services followed.

  • Logo in four colourways
  • Brand colours
  • Business cards (2022, reset 2024)
  • Window graphic
  • Social media avatars

01The mark

Two letters,
one room.

The S and the J are drawn as walls of one weight. Break the top wall and add an arc, and there is a door swinging open; a small frame in the left wall is the window. The name is set in widely spaced serif capitals, with INTERIORS reversed out of a bar. The logo was delivered in four colourways: charcoal with amber, reversed with amber, all white and all charcoal.

Summer Jasper Interiors logo, reversed, with the amber bar
Summer Jasper Interiors logo: the charcoal floor-plan SJ, SUMMER JASPER, and INTERIORS on an amber bar
Summer Jasper Interiors logo in charcoal only
Charcoal#333333
RGB 51 51 51
Amber#FE9E02
RGB 254 158 2
White#FFFFFF
RGB 255 255 255
128 px
64 px
32 px

On its own the SJ symbol serves avatars and small sizes. Heavy walls and wide openings keep the door and window legible down to 32 pixels.

02Business cards

The logo on the back,
only what matters on the front.

The cards went out with the logo in 2022 and were reset as a vertical card in 2024. The back is solid charcoal with the reversed logo alone; the front is white, with a small logo top left and the name, title and contact lines below, more space than type. Staff names and details are left out here.

Back
Front, details removed

03The window

Six services,
in a single column.

A tall white panel runs down the shop window: the logo at the top, then six services, one to a line — commercial millwork, residential millwork, interior design, project management, renovation, home staging — each marked with a short amber rule in the colour of the logo’s bar.

  • Commercial millwork
  • Residential millwork
  • Interior design
  • Project management
  • Renovation
  • Home staging
Window graphic, re-set from the 2022 artwork
Summer Jasper Interiors logo in charcoal only

Interior design · Millwork · Markham, Ontario

Client
Summer Jasper Interiors
Years
2022–2024
Scope
Logo in four colourways · Brand colours · Business cards (2022, reset 2024) · Window graphic · Social media avatars

Logo, colourways, business cards and window graphic were designed by the studio; the logo files are the final vector deliverables, cropped to the artwork and otherwise unchanged. The plan annotations, cards and window graphic on this page are re-set in HTML from the original files: the cards leave out staff names and contact details, and the window graphic omits the interior photographs behind the original. Brand colours are taken from the final vector file.