SUMMER JASPER INTERIORS
From line to living.
An open door. A small window. A line that gives a space its shape. The original SJ symbol already held a distinctive starting point for this interiors brand. We keep that spatial idea, pairing it with warm material references and considered typography that gives every detail room to be seen.
- Original symbol recovery
- Brand name and typography
- Colour and graphic studies
- Folder and brand cards
- Bilingual theme posters
- Six-page visual guide
A name drawn as a space.
The SJ contour reads like a miniature floor plan. Its door arc, small window and open lines remain intact. A newly typeset serif name brings warmth to the precise geometry and gives the identity a more generous rhythm.
Colour with a material sensibility.
Original charcoal and amber anchor the identity. New paper and stone tones let it move naturally between pale walls, printed matter and warm wood.
Line. Material. Living. One visual language.
Plan-like contours, layered materials and planes of light inform three new geometric compositions. These graphic studies give spatial thinking a place in the brand’s visual language.
An idea of home. Something to hold.
Space on the page, carefully turned lines and a measured orange accent bring spatial order into folders and cards. Each piece carries a complete identity and a clear reading hierarchy.
A line to begin. A life to imagine.
The calm of English serif type meets the warmth of Chinese expression. Two posters use open contours and assured colour to translate a spatial idea into words.
Every detail. One considered whole.
Six pages bring together the original symbol, renewed name, colour and composition principles. Browse the guide or open each complete page.
Download visual guidePDF / 6 pages ↓