Experiential learningBrochure · manual · deck · posters
In school, in truth,
in yourself.
00The project
- Client
- 酥米 SUMI EdTech Inc.
- Sector
- Extracurricular programmes for high-school students
- Years
- 2021–2022
SUMI runs extracurricular programmes that take high-school students out of the classroom and into real places — a hospital, a corner shop, a stage. Between 2021 and 2022 we made the materials that explain it: a product brochure that went through five editions, a product manual, a pitch deck in Chinese and English, and booklets, posters and invitations for each programme. Everything follows the client’s rounded symbol: blue for the voice, yellow for the spark.
- Product brochure, five editions
- Product manual
- Pitch deck, Chinese & English
- Programme booklets & posters
- Invitations & banners
- Name badges
01The mark
Rounded strokes,
the dot of an i.
SUMI came with its symbol: rounded strokes linked like handwriting, finished with the dot of an i. The materials take their tone from it — rounded and open, set on the deck’s blue with yellow for emphasis — and the symbol itself is laid out as a pattern behind the slides.
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RGB 240 192 55
RGB 26 29 34
02The brochure
One brochure,
five editions.
The product brochure explains SUMI to parents and schools: where it came from, its idea of authentic extracurriculars, its research, its process and sample programmes. It ran from a first edition in August 2021 to version 5.1 in October. Its claim fits on one line — ability, résumé, story, community — so the re-set spread gives that line a page of its own.
03Programmes
A hospital, a corner shop,
a stage.
Each Authentic Breakthrough programme had its own booklet and poster: The Medics, fieldwork inside a hospital; The Consultants, eight weeks advising small businesses near school; The Theater of Being, theatre about growing up with technology. Re-set here on one template — the programme name in a yellow block, the tier on blue, the fields of study underneath.
- 01认知UnderstandLearn the methods, study cases
- 02执行ActGo into the field and do the work
- 03升华ElevatePresent the process and the result
04Pitch deck
The same deck,
in two languages.
For investors and partners, the case for SUMI went into a pitch deck, built in Chinese and in English in March 2021: the problem, the opportunity, how SUMI works. The covers set the rules for every slide — a white strip for the mark, a field of blue carrying the pattern, the claim in white with yellow on the words that matter.
05Events
An invitation
to open the programme.
When The Medics opened online on 25 December 2021, partner guests received a vertical invitation in deep blue and red, addressed to each by name. Around the programmes there were also banners for talks and student meet-ups, workshop recaps and a name badge for every participant.
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