SUMI / EXPERIENTIAL LEARNING
Curiosity in action.
A good question can begin a new exploration. What stands out in SUMI’s original materials is a belief in real communities, meaningful encounters and knowledge put into practice. These programme ideas become the foundation for a clearer, more imaginative brand expression.
- Original symbol recovery
- Bilingual name and typography
- Programme visual system
- Field notebook and brand cards
- Spatial poster applications
- Six-page visual guide
A connection. A new beginning.
The original linked contours carry a sense of forward movement. All three vector paths remain intact, paired with a clear bilingual name and generous space that give the familiar symbol a renewed expression.
A shared identity. Individual character.
Blue and yellow continue the colour relationship found in the archive. Pink opens a new space for creativity and expression. Assured colour, simple graphics and direct language give each programme a voice of its own.
People behind the profession.
Interviews and observation help students understand the everyday lives of healthcare workers, then turn what they learn into stories and creative work. Conversation shapes put listening and exchange at the heart of the visual language.
Explore. Do. Reflect & create.
The original three-stage process becomes a clear visual rhythm: understand a question, work in the community, then turn experience into a story, a proposal or a creative work.
Write it down. Take the next step.
Clear colour and a complete identity turn a learning philosophy into something tangible. The notebook holds ideas in progress; the brand card leaves a simple invitation.
One identity. Many possibilities.
Six pages bring together the original symbol, type and colour, programme graphics and learning process. Browse each complete page.
Download visual guidePDF / 6 pages ↓