← All workSTONE ALLIED / 2026
Matter with character.
IDENTITY · MATERIAL CHARACTER · CONSIDERED DETAILS
Curves and cut corners within a square give the original S its character. We retain the symbol, reset the proportions of the wordmark, and use graphite green, warm grey and clay for a quiet but substantial identity.
- Original symbol recovery
- New wordmark and palette
- Material still-life concept
- Material record pages
- Brand poster
Material still life / AI-generated fictional samples, not client material photography
02 / OBSERVE, COMPARE, SELECT
Observe closely. Keep a record.
A dark cover and serif type establish order. Inside, texture, colour variation and project notes have their own space, leaving room for close observation of each material.
Material notebook cover and page / Flat design concepts
03 / MATTER WITH CHARACTER
A material language. A distinct character.
A field of clay colour pairs large serif type with the square symbol. Fine rules frame the composition, balancing words, space and mark.