Children’s modelling & arts school · Markham, Ontario
A star,
kept inside the O.
The school
- Client
- Stargo 北美星尚文化
- Location
- Markham, Ontario
- Years
- 2022–2023
- Scope
- Lockups, print, spaces
Stargo (北美星尚文化) in Markham, Ontario does two things under one name: a model and talent agency for children, and an arts school teaching art, dance and music. Through 2022 and 2023 everything the studio made for it started from the same red wordmark — bilingual lockups, the after-school posters, the classroom doors, posters for the frames on the wall, event banners, social posts, business cards and a sticker.
Wordmark & lockups
Round lowercase letters,
the star last.
The wordmark is a run of geometric lowercase letters with rounded ends, a five-point star set into the final O, in one red. The studio gave each part of the business its own line beneath it — ARTS SCHOOL for the school, MODEL & TALENT AGENCY for the agency, FASHION & BEAUTY on the sticker — and left the wordmark itself untouched.
ARTS SCHOOLMODEL & TALENT AGENCYFASHION & BEAUTYRGB 180 28 46
RGB 255 255 255
RGB 26 23 24
Card & sticker
A red card,
a round sticker.
The back of the card is solid red with the wordmark centred and four lines of business in two small columns: model & talent scouting, the Stargo Idol Training Academy, an artist & athlete agency, and self-employed immigration consulting. The front carries the owner’s name and contacts and is not shown. The sticker is a 3 cm red circle: the wordmark, FASHION & BEAUTY, the web address.
After-school posters
One poster,
set twice.
A 50 × 70 cm enrolment poster. The top half is the title box; the bottom half, two red timetables — weekday after-school and weekend classes — in columns for art, dance and everything else. The English edition is set for its own readers rather than translated line by line: where the Chinese reads “中文｜故事会｜写作”, the English lists Mandarin, Reading Club and Creative Writing.
Doors
Each door says
what happens inside.
Each classroom door is wrapped in red with one word running up it in Didot capitals — ART., MUSIC., ACTIVITY. — with a small round mark after the full stop. On the white wall at the end of the corridor, Make It Happen sits on a red block, FASHION breaks over three lines, and STYLISH TALENT runs beside it. Redrawn here from the studio’s design file.
Door wraps and wall type · redrawn from the design file; installation unconfirmed
Arts School · Model & Talent Agency