Day of Design
← All workSPRUCE / 2026

A quieter rhythm.

IDENTITY · PAPER · VISUAL STUDY

Spruce original calligraphic mark and renewed bilingual typography
Original calligraphic mark × New visual study / 2026
A QUIETER RHYTHM.

The original character preserves the texture and movement of a brush. Pine green, warm paper and bilingual serif typography give that expressive mark a calm, spacious setting.

  • Original calligraphic mark recovery
  • Bilingual identity typography
  • Colour palette
  • Document folio concepts
  • Brand poster
  • Folio material and colourway presentation
01 / DOCUMENT FOLIOS

Two tones. One identity.

Equal-size folio covers use pine green and warm paper for positive and reversed identity treatments, with consistent calligraphic, English and Chinese elements.

Spruce pine-green document folio material concept mockup

Spruce pine-green document folio material concept mockup

Pine-green paper and architectural light / AI-generated material concept mockup, not production photography.

Pine green / Flat cover artwork

Spruce pine-green folio cover artwork

Spruce pine-green folio cover artwork

Spruce document folio cover concepts in two colourways

02 / CALLIGRAPHIC POSTER

Return to a quieter place.

The enlarged original brush character meets vertical Chinese serif typography, translating the archive’s quiet theme into a simple poster.

Spruce calligraphic brand poster

Spruce calligraphic brand poster

Spruce calligraphic brand poster

An independent 2026 study based on Andy Li’s Spruce archive. The original compound calligraphic path and the source theme of returning to quiet are retained. Bilingual typography, palette, folio covers and poster layouts are new. The pine-green folio scene is an AI-generated material concept mockup, accompanied by flat covers in two colourways. These are not production records or dielines. Source contact examples, placeholder copy, forest photography and paper mockups are not reused. Original commission, date and adoption remain unverified.