SKYLIGHT / WINDOW COVERINGS
SKYLIGHT — Light, in layers.
Window coverings give light its layers and a room its character. SKYLIGHT’s distinctive blind-bar wordmark is paired with deep ink, warm paper and open serif typography, carrying that idea from the identity into every application.
- Original wordmark recovery
- Descriptor and type system
- Light-inspired graphic system
- Booklet and brand cards
- Three material-study cards
- Six-page identity guide
A window within a familiar name.
SKY’s letterforms are woven into the blind-bars, giving the identity a memorable starting point. The complete wordmark is retained, with a renewed descriptor, quieter palette and generous space around it.
The rhythm between the lines.
The original sky blue becomes a bright accent against deep ink and warm paper. Horizontal bands extend the wordmark’s idea, using changing spacing to connect large posters and small printed pieces.
Warm paper. Quiet light.
Open serif headlines bring a softer, more domestic voice to the geometric identity.
A conversation you can hold.
Light, texture and shade guide three printed studies. A shared typographic structure and changing bands bring variety to a closely related family.
Make room for an expression.
Sky blue and deep ink carry English and Chinese expressions. The wordmark, horizontal rules and generous space keep each poster distinct within the same identity.
From one idea to a visual language.
Six pages bring the original wordmark, typography, clear space, colours and applications into one shared visual direction.
Download identity guidePDF / 6 pages ↓