Space. Reworked.
Renovation identity / From tools to letters, from artwork to material
The historical concept brings renovation tools into the letters SAR, making the trade part of the identity. This new interpretation reworks outlines, spacing and counters, connecting a clearer mark with campaign artwork and physical applications.
- Historical concept review
- New SAR vector interpretation
- Project folder and brand panel
- Material template and guide excerpts
Three letters. Details of a trade.
The curve of S, the angled A and a hammer-shaped counter in R establish new proportions. A roller detail introduces the mark, while blue and yellow give it clarity at larger scales.
A clear face for every project.
The project folder gives the SAR mark scale, with separate space for the title and project information. Blue paper alongside a pale material sample explores the identity’s tactile expression.
Project-folder material concept / AI-generated, not actual printing or a documented client project
From the project folder to the project space.
The site-panel proposal separates mark, name and message. A yellow band organizes supporting information while keeping the lettermark and its tool details complete.
Letters. Contrast. Room for clarity.
A complete mark, blue-and-yellow contrast and generous space connect different materials. Selected guide pages establish a clear starting point for future applications.