A different view.
Brand identity / The language of lenses, lines and framing
The strongest historical idea places a camera lens inside the name. This interpretation preserves that connection, refining linework and spacing before extending the circle and frame into a restrained visual language.
- Historical camera-wordmark review
- New wordmark and lens symbol
- New palette and framing language
- Folio cover, cards, poster and guide excerpts
Fine lines. A clear focus.
Newly drawn S, I, M and N frame the lens-shaped O. Two rings, a curved reflection and one highlight retain the lens character, with horizontal rails recalling the camera outline.
Give the image room to breathe.
Pale citron holds the graphic while graphite carries the type. The folio cover establishes three levels through the fine wordmark, large title and lens symbol, making open space part of the composition.
Folio material concept / AI-generated, not a client production photograph; native artwork governs exact layout and proportions
A different view, from the cover.
The complete name and Studio descriptor remain visible, while a separate colour field gives the lens a clear boundary. This cover is a visual-study proposal; no photographic portfolio content is invented.
From a card in hand to a poster on the wall.
The card front highlights the wordmark; the reverse pairs the title with the lens. A poster continues the contrast, bringing fine lettering and a larger circle into one clear hierarchy.
Look closer. Notice the details.
The poster keeps only the name, theme and lens. A broad graphite field gives pale citron room to stand out, creating a quiet visual focus.
Keep the identity. Make room for it.
Preserve the lens within the name, give fine lines and circles enough space, and carry the proportions and hierarchy into each application. Selected guide pages set out those principles.