Day of Design
← All workSILVERFOX / 2026

Think clearly. Act with purpose.

IDENTITY · CONSULTANCY WORKSHEETS · CLEAR ACTION

Original SilverFox fox-shaped S and wordmark in an orange and charcoal visual study
Original identity × New visual study / 2026
01 / THE FOX WITHIN THE S

The fox silhouette within the S is the original identity’s defining feature. We preserve the complete mark, focus attention with orange, and use charcoal type, structured columns and generous space to make complex discussions easier to follow.

  • Original identity recovery
  • New palette and layouts
  • Discovery worksheet
  • Action-plan worksheet
  • Brand poster
02 / ASK THE RIGHT QUESTION

Start with the right question.

Audience, challenge and evidence sit side by side, giving a discussion a shared starting point. Orange rules establish a clear reading rhythm, while open space is reserved for observations and notes.

Audience, challenge and evidence discovery worksheet flat concept

Audience, challenge and evidence discovery worksheet flat concept

Discovery worksheet / New flat design concept

03 / A CLEAR NEXT STEP

Turn a discussion into a next step.

Actions, owners, timing and review each have a defined place. A dark action sheet contrasts with the light discovery sheet, carrying the same clarity from questions into follow-through.

Action-plan worksheet flat concept with action, owner, timing and review fields

Action-plan worksheet flat concept with action, owner, timing and review fields

Action-plan worksheet / New flat design concept

04 / THINK CLEAR

A clear voice. A recognisable mark.

Orange fills the composition and the fox-shaped S takes centre stage. Short, large type and a generous field give the identity a direct voice.

Orange Think clear brand poster with the original fox-shaped S

Orange Think clear brand poster with the original fox-shaped S

An independent 2026 visual study based on the SilverFox Marketing Consultant designer archive. All ten original fox-shaped S and wordmark paths are retained; the revised palette, layouts, copy and worksheets are new. Worksheets and poster are flat concepts, not evidence of an adopted client methodology, consulting outcomes or growth performance. Original project date, commission and adoption remain unverified.