Precision, in every line.
Brand identity / Tools, type and the structure of a plate
The historical artwork combines crossed wrenches, a name and a plate frame. This interpretation retains those automotive cues, giving tools and name their own space and establishing order through condensed type and a four-corner structure.
- Historical wrench-and-plate review
- New tool symbol and wordmark
- New palette and plaque layout
- Two-sided card, poster and guide excerpts
Recognisable tools. A prominent name.
Two double-ended wrenches cross with all four jaws intact. A vertical rule separates the tools from the name, letting condensed lettering anchor the horizontal plate.
Four corner points. One clear boundary.
Warm white, a fine border and four fixing points continue the historical plate language. Flat graphics let the metal edge and shadow carry the material expression.
Metal plaque material concept / AI-generated, not an installation photograph; flat artwork governs exact layout and proportions
One identity. Different scales.
The card front pairs the tools with the name; the reverse continues the theme through large type. A vermilion poster enlarges the same elements, giving the tool symbol a strong visual presence.
Give the tools the leading role.
Vermilion and warm white create a direct contrast. Large type, crossed wrenches and open space form a simple poster that carries the identity's industrial character.
Ordered details. Consistent identity.
Preserve the tool openings, establish the type hierarchy and balance the frame, corner points and space. Selected guide pages set out the principles for future applications.