SEON Korean Fashion / Design study — Modern in form.

SEON complete identity on acid yellow — Identity and fashion art direction / Portrait is an AI-generated concept

SEON fashion portrait concept, AI-generated fictional adult model — Identity and fashion art direction / Portrait is an AI-generated concept

01 / TYPE & SILHOUETTE

Four letters form a compact block, balanced by a fine vertical line and narrow descriptor. This study carries that tension into structured black tailoring, acid yellow and a paired portrait-and-identity layout.

Complete identity recovery
Campaign artwork
Hangtag front study
Hangtag material study
AI fashion portrait

02 / IDENTITY IN THE DETAILS

A small tag. A clear attitude.

The complete lockup, a fine rule and direct typography carry the visual language onto a hangtag front.

SEON fashion hangtag front study — Hangtag front / Flat concept study ↗

SEON warm-white hangtag on black textile material concept — Paper, cotton cord and black textile / AI-generated hangtag material concept, not product photography.