Day of Design
← All workSarnia / 2026

Sarnia

A distinct perspective.

Identity / Brand expression
Sarnia
Sarnia cover and editorial spread paper mockup concept
Brand cover and editorial spread · AI-assisted paper mockup concept
A distinctive starting point.

A flowing S and a small star form Sarnia’s distinctive starting point. The new layouts preserve that character through measured proportions, clear type hierarchy and spacious editorial spreads.

  • Original vector recovery
  • Lockup refinement
  • Cover and editorial spread
  • Paper mockup concept
01 / The original symbol

A curve. A point of light.

The two flowing curves, lower stroke and four-point star retain their original geometry. The lockup keeps the source font families with new proportions and spacing, alongside navy and gold symbol treatments.

Original Sarnia star-S symbol
Original geometry · Navy adaptation
Sarnia symbol in its gold adaptation
Gold adaptation
02 / Space gives structure

Form.
Character.
Perspective.

The navy-and-gold cover centers the original symbol. An ivory spread gives type and form a page each, using the complete format and generous margins to create a measured reading rhythm.

Sarnia brand cover design study

Sarnia brand cover design study

Brand cover / View larger ↗
Sarnia editorial spread design study

Sarnia editorial spread design study

Editorial spread / View larger ↗
Navy#1B3163
Gold#D5B584
Paper#F5F1E9

A distinct perspective.

Client
Sarnia Real Estate Development Inc.
Archive / Refinement
2026 / 2026
Scope
Original vector recovery · Lockup refinement · Cover and editorial spread · Paper mockup concept

Original archive and refinement: 2026. The four star-S vector paths come from the business-card source and also appear in the V2 proposal. Final client approval is not established by the archive; this case develops that direction as a presentation study. The lockup is newly typeset in the source’s Didot and Arial. Cover, spread and headlines are new concepts, not actual property projects. The AI-assisted print mockup is an application concept, not product photography.