Technology wordmarkStudio design study
One red stroke
turns the O on.
00The project
- Name
- ROBOTO
- Kind
- Studio study, no client on record
- Wordmark
- 2023
- Presented
- 2026
ROBOTO is a wordmark drawn in the studio in 2023 as a design study for a technology name. No client, brief or launch is on record, so it is shown here as a study rather than a commission. Its idea fits in one line: the third O opens at the top, a red bar drops into the gap, and the letter becomes a power button.
- Wordmark (2023)
- Power symbol (2023)
- Colour and size rules (2026)
- Start-up animation (2026)
01The wordmark
One stroke, one circle,
six letters.
Every letter is cut from a single stroke weight. The three O’s are true circles exactly as tall as the capitals; the R’s leg stands apart from its bowl and the B’s lower bowl opens on a cut, so the word reads machined rather than written. The third O leaves a gap at twelve o’clock, and the bar that drops into it is exactly as wide as every other stroke: the power symbol arrives without a single new shape.
- Cap height = O diameter
- Bar = one stroke
- Gap = 2.4 strokes
01Circle
02Open
03On
02Symbol and colour
Small enough
for a button.
Lifted out of the word, the power O works on its own: an app icon, a favicon, a label on a device. It is only two shapes, so it still reads at 16 pixels. Colour is just as plain: ink and one red stroke on light grounds, white and the red stroke on dark ones, and a single colour when the print allows no more.
- Master · ink and red
- Reverse · white and red
- One colour · ink
- One colour · white on red
Colour and size rules · 2026
03Start-up
Press it,
and it powers on.
The 2023 screens set the wordmark in white on a dark field, with an outlined button beneath it. We kept that layout, took away the stock network imagery behind it, and gave the symbol the one movement its shape suggests: the ring draws itself, then the red bar drops into the gap.
Ready
when you are.