More water. Less hurry.
IDENTITY · PAPER · VISUAL STUDY
Clear identification starts with the service touchpoints. A new emblem combines double-bladed paddles and water, with light blue setting a relaxed tone and deep blue and orange distinguishing equipment categories across pickup and return.
- New emblem and wordmark
- Brand palette
- Equipment identification
- Wayfinding concept
- Outdoor installation study
- Brand poster
Clear at a glance.
Words and colour distinguish kayak and canoe equipment, with a dedicated ID area so identification does not rely on colour alone.
Kayak and canoe equipment identification flat concepts
Back to shore.
Deep blue, a vivid orange arrow and large lettering put the equipment-return message first. Timber posts and a matte panel extend the visual system into an outdoor installation concept.
Rent-A-Yak equipment return and brand sign flat concepts
More water. Less hurry.
An enlarged paddle-and-water emblem and a direct headline put the relaxed outdoor character first.
Rent-A-Yak more water less hurry poster