RED MAPLE AUTOCENTER
READY FOR THE ROAD.
A letterhead preserves Red Maple’s red-leaf signature. Building from that familiar starting point, a new identity brings the leaf and the road together, with sharper lettering and clearer information. From a page of notes to a word of welcome, the visual system gives the automotive brand a direct, distinctive and orderly voice.
- New maple-and-road symbol
- New wordmark and bilingual theme
- English and Chinese brand posters
- Folder, letterhead and vehicle notes
- Brand card and welcome plaque
- Six-page visual design edition
A familiar leaf. A clearer road ahead.
A clean silhouette reinterprets the red maple, opening into a road at its stem. Condensed lettering and clear spacing give the new identity a direct presence on paper and signage.
Two languages. One direction.
Condensed English and open Chinese typography find a clear contrast in red and white. Two forward-reaching curves give the posters a shared sense of direction.
A clear place for every note.
A folder cover, correspondence sheet and blank vehicle notes share an identity and generous writing space, connecting the first impression with everyday communication.
A welcome with presence.
The red maple and clear bilingual welcome continue the same direct visual voice. Identity and message have distinct positions, giving each layer of information its own space.
A letterhead. A whole new direction.
Six pages connect the new identity, colour, bilingual theme, paper system and welcome plaque, with the original header retained as an archive reference.
Download visual editionPDF / 6 pages ↓