Auto service centreLetterhead & Word template
The red maple,
on every letter.
00The project
- Client
- Red Maple Autocenter
- Trade
- Auto service
- Year
- 2022
- Format
- Word template · US Letter
Red Maple Autocenter is an auto service centre whose mark looks stamped: a maple leaf ringed by RED MAPLE and AUTO CENTRE, with one character at either side — 華楓. The studio made its letterhead and built it into a Word template: seal, wordmark, four contact fields and a red rule fixed at the head of the page, and the rest of the sheet left for the letter.
- Letterhead
- Word letter template · US Letter
01The mark
A maple leaf,
stamped.
The seal reads like a rubber stamp: worn at the edges, slab capitals set around the circle, the leaf veined in white. The letterhead pairs it with the wordmark and uses a single red throughout, from the seal down to the rule across the page.
Seal
WordmarkSampled from the header art
and the letter
02The letterhead
Everything at the top,
the page left for the letter.
The letterhead was built as a Word template rather than a printed sheet: the shop opens the file and writes. The header art sits in the page header, where no amount of typing can push it out of place.
- The seal
The maple seal takes the top-left corner — the only picture on the page.
- The wordmark
“Red Maple” in a heavy slab, AUTOCENTER light and widely spaced beneath it — one loud line, one quiet one.
- Contact fields
Phone, website, email and address: four icons in two columns, the fields left open for the shop to fill in.
- The red rule
A red rule runs the full measure and closes the head of the page.
- The letter
US Letter with one-inch margins, the text in Roboto at 12 pt. The fonts are embedded in the file, so a letter opens the same on any computer.
Every letter
starts with the maple.