JEWELLERY & SELF-EXPRESSION
A little edge.

A piece of jewellery can be delicate and distinctive. REBE77E’s original butterfly pairs a solid wing with an open one, bringing softness and sharpness together. Lilac, black and white, and open typography build on that tension, connecting jewellery, packaging and the pleasure of making something your own.
- Original horizontal and vertical identities
- Bilingual theme and typography
- Four brand posters
- Box, card and shopping-bag concepts
- Jewellery and craft compositions
- Eight-page visual design edition
- Three-panel display and icon preparation
One butterfly. Two expressions.
The original identity pairs solid black facets with open lines. Its complete horizontal and vertical lockups stay intact, with lighter colour and generous space bringing their distinctive character forward.

Lightness. With a point of view.
Bilingual themes, jewellery and craft each find their own composition. Open typography and clear details give different subjects a shared brand voice.


A thoughtful first impression.
A paper-white box, lilac card and shopping bag share a clear identity and simple message: a considered beginning to a small gesture.

Make something yours.
The archive’s workshop theme extends the brand from wearing to making. The original craft image anchors a new composition, with simple typography keeping the hands and their work at its centre.

Together in rhythm. Distinct in expression.
The newly recovered source distributes the butterfly, jewellery icons and typography across three panels. Lilac, paper white and cool grey now carry individual messages, connected by a consistent identity position and black graphic field: find, make and keep.
Faceted details. Recovered from the source.
The diamond, crystal and drop icons retain their original lines, deliberate gaps and star accents. They echo the faceted butterfly as supporting graphics, while the complete brand identity remains intact.
Original icons: 2024 / Three-panel flat display study: 2026 / No site-dimension or installation claim
A signature. A whole expression.
Eight pages connect the original identity, bilingual theme, jewellery compositions, packaging and workshop visuals.
Download visual editionPDF / 8 pages ↓