Day of Design
← All workREBE77E / 2026 EDITION

JEWELLERY & SELF-EXPRESSION

A little edge.

IDENTITY / JEWELLERY / PACKAGING / CRAFTA LITTLE EDGE.
REBE77E gift-box packaging application concept
Gift box and brand card / AI-assisted packaging application conceptsGift box / AI-assisted packaging application concept
A LITTLE EDGE.

A piece of jewellery can be delicate and distinctive. REBE77E’s original butterfly pairs a solid wing with an open one, bringing softness and sharpness together. Lilac, black and white, and open typography build on that tension, connecting jewellery, packaging and the pleasure of making something your own.

  • Original horizontal and vertical identities
  • Bilingual theme and typography
  • Four brand posters
  • Box, card and shopping-bag concepts
  • Jewellery and craft compositions
  • Eight-page visual design edition
  • Three-panel display and icon preparation
01 / SOFTNESS & STRUCTURE

One butterfly. Two expressions.

The original identity pairs solid black facets with open lines. Its complete horizontal and vertical lockups stay intact, with lighter colour and generous space bringing their distinctive character forward.

The complete original horizontal butterfly and wordmark identity

The complete original horizontal butterfly and wordmark identity

Horizontal lockup / Complete original identity
The complete original vertical identity on lilac

The complete original vertical identity on lilac

Vertical lockup / Complete original identity
Ink, paper, lilac and cool-grey palette
02 / ROOM FOR EXPRESSION

Lightness. With a point of view.

Bilingual themes, jewellery and craft each find their own composition. Open typography and clear details give different subjects a shared brand voice.

A little edge English theme poster

A little edge English theme poster

01 / English posterView complete artwork ↗
A little edge composition retaining the complete original jewellery imageEvery angle composition retaining the complete four-piece jewellery image
Original jewellery images / Complete frames retained in new compositions
03 / A SMALL GESTURE

A thoughtful first impression.

A paper-white box, lilac card and shopping bag share a clear identity and simple message: a considered beginning to a small gesture.

Complete REBE77E square gift-box lid artwork

Complete REBE77E square gift-box lid artwork

01 / Box lidView complete artwork ↗
A material application concept for the REBE77E lilac shopping bag
Shopping bag / AI-assisted packaging application concept
04 / MADE BY YOU

Make something yours.

The archive’s workshop theme extends the brand from wearing to making. The original craft image anchors a new composition, with simple typography keeping the hands and their work at its centre.

Made by you composition retaining the complete archived craft image
Craft visual reference from the original layout / Complete frame retained
Bilingual A little edge typography

Bilingual A little edge typography

Bilingual theme / New typography
New supporting graphic composed of fine angular lines

New supporting graphic composed of fine angular lines

Fine facets / New supporting graphic
05 / ONE IDENTITY, THREE VIEWS

Together in rhythm. Distinct in expression.

The newly recovered source distributes the butterfly, jewellery icons and typography across three panels. Lilac, paper white and cool grey now carry individual messages, connected by a consistent identity position and black graphic field: find, make and keep.

REBE77E three-panel display flat study

REBE77E three-panel display flat study

Find your edge lilac display-panel artwork

Find your edge lilac display-panel artwork

Make it yours paper-white display-panel artwork

Make it yours paper-white display-panel artwork

Keep it close cool-grey display-panel artwork

Keep it close cool-grey display-panel artwork

Faceted details. Recovered from the source.

The diamond, crystal and drop icons retain their original lines, deliberate gaps and star accents. They echo the faceted butterfly as supporting graphics, while the complete brand identity remains intact.

Three complete jewellery line icons recovered from the 2024 source

Three complete jewellery line icons recovered from the 2024 source

Original icons: 2024 / Three-panel flat display study: 2026 / No site-dimension or installation claim

06 / VISUAL DESIGN EDITION

A signature. A whole expression.

Eight pages connect the original identity, bilingual theme, jewellery compositions, packaging and workshop visuals.

Download visual editionPDF / 8 pages ↓
REBE77E visual edition page 1: Cover

REBE77E visual edition page 1: Cover

01 / CoverView complete artwork ↗
Bilingual A little edge closing artwork
PROJECT
REBE77E
ARCHIVE & YEAR
Original archive / 2022–2024
New visual edition / 2026
SCOPE
Original identity preparation, bilingual theme, colour, posters, jewellery and craft compositions, packaging concepts, three-panel display and visual design edition

Rebuilt from original 2022–2024 identities, brand-guide and promotional files. Each horizontal and vertical identity retains its original eight paths, black fills and proportions; the white PNG identity and three jewellery/craft images retain their complete original frames. Theme, typography, lilac palette, supporting graphics and applications are new 2026 work. Historical offers, prices and workshop schedules are not presented as current information. AI-assisted packaging mockups illustrate materials; complete flat artwork is authoritative. Client adoption and physical production are unconfirmed. The craft image is an original-layout reference, not verified client personnel or premises. The supplementary display chapter draws on five artboards in the 2024 Gimme.afdesign file. Three jewellery icons retain all seven original paths; the three-panel study uses the original eight-path horizontal identity and new 2026 typography. These are flat display studies with no verified site dimensions, installation or adoption record.