Studio study · Plant nursery identity
A seed,
then a leaf.
00The study
- Type
- Studio study, no client
- Imagined for
- A plant nursery
- Year
- 2023
A studio study, made without a client: an identity for an imagined plant nursery. The name is set in a soft humanist sans, and two of its letters become circles — the dot on the i and the o. Drawn in outline they are seeds; filled with a gradient of new-leaf green, they have grown.
- Wordmark, two versions
- Plant tags
- Paper bags
- Social post layouts
01The wordmark
Two circles
do the work.
Rainforest comes in two versions. In black, the dot on the i and the o are thin rings — the only open shapes in a word of solid strokes. In colour, the letters soften to grey and both circles fill with green, deeper at the base like a leaf in shade. The o is four i-dots across: the same shape, grown.
02Colour
Green,
and nothing louder.
The palette is white, a soft charcoal for the letters and one gradient — #8CC63F at the top to #009444 at the base. Green appears only inside the circles, so wherever a circle goes, the brand goes with it.
- Leaf gradient#8CC63F → #009444
- Charcoal#4A4A4A
- Ink#231F20
- Paper#FFFFFF
03Plant tags
A tag
for every pot.
The study hung its tags on terracotta pots: a white one with the circle rising from the bottom edge, and a black one with the outline lockup reversed. The back is left for the plant’s name and care notes — shown here as blank lines.
04Paper bags
Carried home,
still growing.
Two paper bags: white, with the circle rising from the base; charcoal, with the outline lockup in white along the bottom. The circle is always cut by the edge, as on every board — it is still growing into the frame.
05Social posts
The circles move;
the name stays.
Across the study’s posts the circles change place from frame to frame — a corner, an edge, the whole field — while the name holds still. Where the study used stock photographs of plants, the frames here keep only the circles and the name.