PurrfectPet Cafe
Coffee. Cats. Good company.
A cat, a whale and a cup of coffee. We kept the little world inside the original mascot, then gave it a clearer wordmark, joyful pink and blue, and a more considered layout. A friendly identity, carried into everyday encounters.
The same charm. A clearer expression.
The cat, whale and cup are the memorable heart of the identity. The original illustration is paired with a deeper navy wordmark and more generous spacing, ready for applications at different scales.
Identity lockup · Refinement studyCoffee.
Cats.
Company.
Make yourselfat home.
Find your favourite. Take your time.
Headings, groups and generous space make the menu easy to scan. Drink names lead; the playful details live at the edges. This layout study uses a selection of drinks from the original menu.
Somethinglovely to sip.
Editable menu layout study · Drink names selected from the original archive
A little world, carried into the everyday.
A wave echoes the water beneath the whale; pink dots recall the cat’s rosy cheeks. Mark, colour and pattern each have a role, creating a system that feels playful and composed.
