Distinct. Connected.
Brand identity / Beginning with the relationship between letters
The historical mark's defining idea is the interlocking P and G. This interpretation refines the curves and space at their two crossings, keeping each letter distinct while making the connection memorable.
- Historical PG concept review
- New interlocking letterforms
- Palette and graphic rhythm
- Folio cover, opening page and guide excerpts
Connection through counterspace.
The two crossings alternate which letter passes in front, using clear gaps to express the interlock. Forest grounds the mark, sage offers a quieter field and vermilion adds emphasis to campaign artwork.
One symbol. A clear focal point.
The square cover enlarges PG between the name above and the theme below. A warm-white opening page continues that theme, shifting the reading rhythm through lighter colour and larger type.
Folio material concept / AI-generated, not a production photograph; flat artwork governs exact placement and proportions
A defined relationship. Room to evolve.
Preserve the crossing gaps, scale the letters together and give base and accent colours distinct roles. These selected principles keep the identity consistent across applications.