Brand identityMonogram and wordmark
Two letters,
linked like a chain.
00The project
- Client
- Proligence Group
- Year
- 2018
- Scope
- Monogram and wordmark
- Source
- The studio’s 2018 logo portfolio
Proligence Group’s monogram is one of the marks the studio drew in 2018: a P and a G cut from the same heavy stroke and hooked through each other like two links of a chain. The archive keeps it only as a grey proof, 147 pixels wide, on the studio’s logo sheet. We rebuilt it on its own grid, so it holds at any size.
- Monogram
- Wordmark
- Vector rebuild, 2026
01The proof
A 147-pixel proof,
rebuilt on a grid.
Measured off the proof, everything falls on a seven-by-eight grid: one stroke width for every bar, outer corners turned on two units, inner corners on one. Where the letters cross, a gap an eighth of a stroke wide shows which one passes in front. Laid back over the proof, the rebuilt mark matches it edge for edge.
02Over and under
One over,
one under.
At the top, the G’s arm slides under the bowl of the P; lower down, the bowl runs under the G’s spine. One over, one under — like two links of a chain, the letters cannot be pulled apart, and neither one leads.
03At every size
Clear at sixteen pixels,
calm at full size.
With one stroke width and one gap throughout, the mark has nothing fine to lose when it shrinks: at sixteen pixels the crossings still read. Shown here from 16 to 192 pixels, on light and dark.
04Lockup
The monogram,
and the name beneath it.
On the 2018 sheet the name sits under the mark in a heavy grotesque, set to the mark’s full width. It is re-set here in Arial Bold, which the proof appears to use, and shown in black and reversed.