Men’s groomingFather’s Day social set
Handsome, cool
and irresistible.
Father’s Day6.18
Handsome, Cool, and Irresistible
00The project
- Brand
- PrimeDerm
- Date
- Father’s Day · 18 June 2023
- Format
- Five squares + overview
- Type
- Studio design study
A Father’s Day set for a men’s grooming brand, dated for 18 June 2023. Five square posts share one way of working: a black ground, a single deep blue, the date set large and the brand line underlined in blue. The photographs change from post to post; those four things stay, so the set reads as one campaign.
- Father’s Day social posts (five)
- Campaign overview board
01The parts
Four parts,
in every frame.
The logo: a tuxedo collar and bow tie beside a rounded wordmark. The date: Father’s Day over a large 6.18. The line — Handsome, Cool, and Irresistible — with a blue rule under it. And the blue itself, used as blocks that slip out from behind the photographs.
Father’s Day6.18
Handsome, Cool, and Irresistible
02The set
Five squares,
one way of working.
Every photograph in the five posts was a stock image — still lifes, a cologne bottle, portraits of a model — so none is shown: where each photograph sat, the collar mark stands in, enlarged and cropped. Side by side, the five show the same parts moving around the square: the date top left, bottom left or bottom right, the blue block always at an edge, the logo white on black or black on a white tab.
Where the photograph was: the collar, enlargedBlue block
Father’s Day