← All workPRIMEDERM / 2026
For the care he gives.
IDENTITY · PAPER · VISUAL STUDY
The archive connects a navy grooming palette with Father’s Day gifting. The new study moves the message from appearance to care, using clear typography, quiet still life and thoughtful stationery.
- New wordmark typography
- Campaign copy
- AI still-life concept
- Gift note
- Father’s Day poster
01 / A QUIET RITUAL
A moment, just for him.
A bowl, water and a folded towel evoke a quiet daily ritual. This is an AI-generated atmospheric concept, not actual product photography.
AI-generated care-ritual still life: bowl, towel and stone; not real product photography
02 / A PERSONAL NOTE
A personal note of thanks.
Equal-size gift-note faces use navy and warm white for a message and room to write.
PrimeDerm gift-note front and back flat concepts
03 / FATHER’S DAY
For the care he gives.
Large serif type and generous space carry the Father’s Day theme without tying it to a dated event.
PrimeDerm For the Care He Gives Father’s Day poster