POWER OF GOLF / INDOOR GOLF CLUB
Power of Golf — Find your rhythm.
A swing carries both power and rhythm. The original figure, club and sweeping curves provide a distinctive starting point. A calmer wordmark, deep green and light movement lines carry that focus from a club card to a wall.
- Original emblem recovery
- Wordmark and movement graphic
- Practice materials and club cards
- Bag tags and bay signage
- Three subject posters
- Six-page identity guide
A swing. A distinctive gesture.
The circular head, club extending left and sweeping body curves already form a complete gesture in the original exploration. All six paths are retained, with new English typography and clear space giving the emblem room to be seen.
Quiet colour. Lines in motion.
Deep green anchors the identity, warm white creates reading space and brass picks out a few details. Three tilted elliptical lines and a single dot form a new supporting graphic, translating the rhythm of a swing into a repeatable visual language.
Make room for focus. Take your rhythm with you.
The complete identity and generous margins bring the brand to a scale that fits in the hand.
Every session, a fresh start.
A practice sheet creates space for intention, observations and the next session. A bag tag pairs a clear branded face with blank writing fields, giving each application a practical role.
Rhythm. Focus. The energy of play.
Movement lines, the complete swing emblem and a Chinese expression each take the lead. A shared identity position and generous margins keep all three connected to the club.
An identity to recognise. A place to navigate.
A complete identity and a prominent number establish a simple hierarchy for bay signage. The spatial direction carries the same green and brass language into the environment.
A shared language. A consistent rhythm.
Six pages bring together the identity, clear space, suggested sizes, colours and typography. The guide gives the renewed system a clear direction and records the relationship between the original symbol and the new design.
Download identity guidePDF / 6 pages ↓