Day of Design
← All workPOP POP / 2026

A little trim. A lot of love.

IDENTITY · PAPER · VISUAL STUDY

POP POP original scissors and dog symbol with new wordmark
Original symbol × New visual study / 2026
A LOT OF LOVE.

Scissors and a dog silhouette turn the service into a memorable symbol. Deep navy gives the renewed identity clarity, while citron brings a playful accent from the signature to the next appointment.

  • Original symbol recovery
  • New wordmark
  • Brand palette
  • Appointment and grooming notes card
  • Brand poster
01 / SEE YOU SOON

Until next time.

Equal-size card faces pair the identity with dedicated spaces for a pet name, date, time and grooming notes.

POP POP appointment and grooming notes card front and reverse

POP POP appointment and grooming notes card front and reverse

POP POP appointment and grooming notes card front and reverse

02 / GOOD DOGS. GREAT DETAILS.

Calm navy. Playful citron.

Three brand colours give the same symbol distinct expressions while preserving its outline and contrast.

Navy, citron and warm white brand palette

Navy, citron and warm white brand palette

Navy, citron and warm white brand palette

03 / A LOT OF LOVE

A symbol with character.

A large symbol, direct headline and generous space give the pet grooming identity a friendly, confident presence.

POP POP pet grooming brand poster

POP POP pet grooming brand poster

POP POP pet grooming brand poster

An independent 2026 visual study based on the POP POP designer archive. The original scissors-and-dog vector outline is retained. Wordmark typography, palette, appointment and grooming notes card, poster and lead tagline are new; the source tagline Where your pet is the star is retained. Applications are flat concepts. Source pet photos, personal names and contact details are not reused. Original commission, date and client adoption remain unverified.