Pi
Three colours. One family.
Colour first. A clear product name next. Pi’s geometric mark and orange, cobalt and pink palette stay at the heart of the identity. A new hierarchy and a pair of geometric companions give the packaging a clearer, more playful voice.
A distinctive mark, worth keeping.
The original Pi mark is made of rectangles, a dot and quarter-circles. Those simple shapes become the starting point for a more coherent relationship between logo, type and supporting graphics.
Clearer names. A stronger family.
A consistent position for the mark, product name, illustration and footer. Large fields of colour distinguish the variants; a shared layout makes them unmistakably one family.
Packaging and hierarchy studies · Redesign concept
From a small mark to two playful companions.
Circles, half-circles and straight edges form a dog and a cat. The supporting motif echoes Pi’s geometry, designed to lead the packaging or stand alone on stickers and other brand materials.
A small card. The same character.
The original business-card archive gives Pi another point of contact. A cobalt face puts the complete mark first; a pink reverse gives the dog and cat room to play. The same colour and graphic language extends into a simple pair of brand cards.