Day of Design
← All workTHE PHONE JAM / 2026

Make it yours.

IDENTITY · PATTERNS · SELF-EXPRESSION

Original THE PHONE JAM retro wordmark and black frame in a bright pink visual study
Original wordmark × New visual study / 2026
01 / RETRO LETTERS. BOLD PERSONALITY.

The original wordmark’s retro curves and black frame are distinctive. Preserving the complete outline, we sharpen the contrast between bright pink and black, then extend the visual language through flowing, looping and angular patterns.

  • Original wordmark recovery
  • New visual compositions
  • Case graphic concepts
  • Packaging strips
  • Packaging material concept
  • Brand poster
02 / FLOW · LOOP · PULSE

One palette. Three expressions.

Flowing bands feel relaxed, loops draw the eye inward, and angular lines create direction. All three share the same outline and cutout position, allowing the graphics themselves to define the differences.

FLOW cream and black flowing phone-case graphic concept

FLOW cream and black flowing phone-case graphic concept

01FLOW
LOOP black and pink concentric phone-case graphic concept

LOOP black and pink concentric phone-case graphic concept

02LOOP
PULSE pink and black angular phone-case graphic concept

PULSE pink and black angular phone-case graphic concept

03PULSE

Case back graphics / Flat concepts on generic outlines; device fit not specified

03 / REPEAT THE NAME

A name worth repeating.

The complete wordmark repeats at a consistent interval to form an extendable strip. Bright pink and warm white backgrounds keep the packaging immediately recognisable.

THE PHONE JAM warm white mailer with pink belly band: AI packaging material concept

THE PHONE JAM warm white mailer with pink belly band: AI packaging material concept

2026 mailer and belly-band material proposal · AI-generated concept scene

Bright pink and warm white brand packaging strip flat concepts

Bright pink and warm white brand packaging strip flat concepts

Packaging strips / Flat graphic concepts

04 / MAKE IT YOURS

A bold invitation to be yourself.

Large type, bright pink and a clear direction bring the brand’s voice into one simple invitation: make it yours.

Make it yours poster concept with the original wordmark and large typography

Make it yours poster concept with the original wordmark and large typography

An independent 2026 visual study based on the THE PHONE JAM designer archive. The complete original compound path of the wordmark and frame is retained; the revised palette, patterns, layouts, copy and applications are new. Case graphics use generic outlines and illustrative cutouts: flat concepts, not product photographs, engineering files or device-fit commitments. No protection performance is claimed. Packaging strips are flat concepts; the mailer scene is an AI-generated material proposal, not manufactured packaging. Original project date, commission and adoption remain unverified.