PARTEE GOLF CLUB
Find your rhythm.
The focus of a swing and the ease of good company can share a rhythm. Starting with the original PGC monogram, the gold club, fine arcs and open typography move together. From a poster to a page of practice notes, Partee’s visual expression balances sporting energy with a relaxed club sensibility.
- Original PGC monogram preparation
- New name setting and bilingual theme
- Three brand posters
- Cover and practice paper designs
- Welcome plaque concept
- Six-page visual design edition
Three letters. One fluid swing.
The original V3 proposal brings PGC and a gold golf club together. Its contours, gradients and proportions stay intact; a new name setting below gives the identity a clearer hierarchy.
Two languages. A shared rhythm.
English and Chinese typography each find their own space, connected by a fine gold arc. The third poster turns to the archived golf-ball detail for a closer focus.
Space to practise. Room to reflect.
A journal-cover concept, folder and blank practice-notes sheet use restrained typography and a clear hierarchy for reading and reflection.
Welcome to the club.
Charcoal, warm gold and open welcome typography continue the same visual voice. A clear relationship between symbol and message carries the identity into space.
A rhythm that runs through it all.
Six pages connect the PGC identity, colour, bilingual posters, paper applications and welcome plaque.
Download visual editionPDF / 6 pages ↓