Day of Design
← All workOUTLOOK OPTICAL / DESIGN STUDY

A different outlook.

IDENTITY / EDITORIAL / 2026

Outlook Optical complete identity study
OUTLOOK OPTICAL / Identity study
01 / THE DOUBLE O

Two connected Os form a pair of glasses: the defining detail of the original wordmark. Enlarged into a graphic motif, it links the identity to a new visual system of cool blue and vivid yellow.

  • Complete identity recovery
  • Graphic motif and campaign
  • Packaging front study
  • Case and lens cloth concept
02 / LOOK AGAIN

A bold idea. A clear impression.

The paired Os step out of the wordmark. A large graphic and vivid background bring recognition to the foreground.

Outlook LOOK AGAIN campaign poster study

Outlook LOOK AGAIN campaign poster study

Campaign poster / Flat study ↗
03 / EVERYDAY CONTACT

An identity to carry.

Outlook packaging front flat concept

Outlook packaging front flat concept

04 / EVERYDAY OBJECTS

From sight to touch.

The complete wordmark sits on an ice-blue lens cloth; the paired Os mark a yellow case. One identity finds two expressions across soft fabric and a rounded shell.

Outlook yellow glasses case and ice-blue lens cloth material concept, AI generated

Outlook yellow glasses case and ice-blue lens cloth material concept, AI generated

AI glasses case and lens cloth material concept · Not product photography

OUTLOOK OPTICAL / INDEPENDENT VISUAL STUDY

An independent 2026 visual study based on the 2023 Outlook Optical identity in the designer archive. All 19 original paths are retained; the paired-O motif comes directly from the wordmark. Colours, copy and layouts are new. The packaging front is a flat concept, not a complete dieline or production file. The glasses case and lens cloth scene is an AI material study, not product photography or production validation. Commission and adoption status are unverified.