OpticalLogo concept
A lens, a ring,
a planet.
00The project
- Brand
- OPTI GALAXY
- Type
- Studio logo concept
- Sector
- Optical retail
- Year
- 2023
OPTI GALAXY is a logo concept for an optical store, drawn in the studio in 2023. The idea fits in one letter: the O of OPTI becomes a thick ring — a lens seen face-on — with a small planet inside it, crossed by diagonal bands. The rest of the name follows in clean geometric capitals, widely spaced. Two colours carry everything: a deep ultramarine violet and a warm cream.
- Symbol and wordmark
- Stacked lockup
- Violet and cream
- Business card
- Shopping bags
- Shopfront signs
- Web graphics
01The symbol
One circle,
two weights.
Inside the wordmark the ring is drawn as heavy as the letters, so it reads as an O first and a lens second, and the planet stays small. Beside the stacked name the ring thins and the planet grows to nearly fill it. Both versions cut their bands at the same angle, about 24 degrees.
- Violet#27197F
- Cream#F9F6EB
02Lockups
One line for signs,
two for small things.
The one-line wordmark goes where there is width: the shopfront fascia, the window headers, the website. On the card and the bags the name stacks into two lines beside the symbol, and the O of OPTI goes back to being a plain letter.
03Print
Violet outside,
cream within.
The card is violet on the front, with the stacked lockup centred in cream, and cream on the back with only the symbol and a fine violet edge; its template name and contact lines are left out here. The bags come in white and violet paper, each with the stacked lockup low in the corner.
04Shopfront
The ring
in the window.
The set imagined the store from the street: the wordmark as backlit letters across the fascia, repeated on dark headers above both windows, and the ring-and-planet symbol at full size on the glass. It is redrawn here as a flat elevation from the set’s mockup.
