Day of Design
← All workOakview Terrace · 2018
Oakview Terrace stacked logo in beige

Wedding & banquet venue · Richmond Hill, Ontario

Every detail of the day,
in navy and cream.

The project

Oakview Terrace is a wedding and banquet venue in Richmond Hill, Ontario. We drew it a monogram — an O and a T grown together, leaves and flowers traced in a single fine line — and wrote it a 46-page guide: two palettes, one for business and one for weddings, a botanical pattern, Minion for type, and the envelopes, table cards and gift boxes that carry them.

Client
Oakview Terrace
Venue
Weddings & banquets
Location
Richmond Hill
Year
2018
  • Monogram
  • 46-page brand guide
  • Business & wedding palettes
  • Botanical pattern
  • Envelopes & table cards
  • Gift packaging

01Monogram

An O and a T,
grown together.

The T’s crossbar runs through the top of the O; a rose climbs the O’s left side and a lily opens beside the T’s stem, all traced in one fine line. OAKVIEW sits beneath in wide capitals, TERRACE spaced out below it. The stacked version is for print, the horizontal one for screens and banners; without colour, it goes solid black or white.

Oakview Terrace stacked logo: an O and a T intertwined, leaves and flowers in fine line
Oakview Terrace horizontal logo in beigeHorizontal

02Colour

Two palettes:
one for business, one for the day.

Royal blue and beige carry the venue’s business — signs, cards, letters. Weddings get their own: blush, mint and grey. For the finest print pieces the guide adds two metallics, gold for business and rose gold for weddings. The monogram holds on every one of them.

For business

Oakview Terrace horizontal logo in beigeRoyal blue#00264B
Oakview Terrace horizontal logo in navyBeige#F3E3CE

For weddings

Oakview Terrace horizontal logo in navyBlush#FFD7D6
Oakview Terrace horizontal logo in navyMint#9FDDD0
Oakview Terrace horizontal logo in beigeGrey#747474
Gold · business
Rose gold · weddings

03Pattern

A whole garden,
in a single line.

Flowers and leaves, drawn in outline only, spread across navy, beige or blush. The guide gives four versions — two for business, two for weddings — for backgrounds, envelope linings and watermarks.

Weddings shouldn’t be
just a special day.
The venue’s line, from the studio’s brand presentation, re-set here on the original pattern

04The guide

Forty-six pages,
in a square book.

Each chapter opens on a navy page with a ribbon tied through a label; the rule pages stay white and are set in Minion. The mark and its clear space, sizes and misuses, the type, both palettes, the pattern, and last the business card and its print specification.

Guide cover: a beige board on the navy pattern, tied with a ribbon and a square label

Guide cover: a beige board on the navy pattern, tied with a ribbon and a square label

Cover
Guide spread: contents and the botanical pattern

Guide spread: contents and the botanical pattern

Contents and pattern
Guide spread: logo structure and clear space

Guide spread: logo structure and clear space

Structure and clear space
Guide spread: the Minion typeface and its weights

Guide spread: the Minion typeface and its weights

Minion
Guide spread: business and wedding palettes, the logo on four grounds

Guide spread: business and wedding palettes, the logo on four grounds

Two palettes
Oakview Terrace stacked logo in beige
Client
Oakview Terrace
Year
2018
Scope
Monogram · 46-page brand guide · Business & wedding palettes · Botanical pattern · Envelopes & table cards · Gift packaging

Monogram, brand guide, palettes, botanical pattern and applications designed by the studio in 2018. The envelopes, table cards, gift boxes and notebook were presented as mockups built on stock photography; those scenes are not shown here, and production is not confirmed. The page shows the mark, the palettes, the pattern and the guide’s own pages. The couple photographs from the original presentation are not shown either.