← All workNEXT LEVEL / 2026
Progress is a practice.
IDENTITY · FITNESS · EDITORIAL
The forward-leaning wordmark already carries momentum. Lime cuts through black and white, while progress blocks, numbers and direct language turn consistent practice into a visual system and a record of each session.
- Original wordmark recovery
- New colour and graphics
- Campaign poster
- Training log
- Studio graphics
01 / SHOW UP
Your next level starts here.
Large type and lime create a clear focal point, putting a direct call to show up at the centre of the campaign.
Next Level SHOW UP campaign-poster flat concept
02 / ONE SESSION AT A TIME
One session at a time.
Date, movement, sets, reps and personal notes have their own place in a clear grid for recording each session.
Next Level training-log cover and interior flat concepts
03 / MOVE. BUILD. RESET.
Move. Build. Reset.
Numbers, large type and three backgrounds form a studio-graphic series with a consistent hierarchy and distinct rhythms.
Next Level MOVE BUILD RESET studio-graphic flat concepts