Day of Design
← All workMudita Nails · 2023

Nail salonLogo study

An m with
painted tips.

Mark and wordmark on the membership card’s gradient

00The project

Brand
Mudita Nails
Sector
Nail salon
Year
2023
Status
Studio logo study
Typeface
Cannu

Mudita is a Pali word for the joy you feel in someone else’s happiness, and the set’s tagline says as much. The mark is a lower-case m drawn in a single even stroke — two round arches, three legs — and the end of each leg is dipped in a gradient from peach through pink and lilac to sky blue, like three freshly painted nails.

  • Mark
  • Wordmark
  • Gradient palette
  • Round badge
  • Membership card

01The mark

Two arches, three legs,
one even stroke.

The m is drawn from two pairs of concentric circles: the band between outer and inner circle is exactly the width of each leg, the three legs sit at equal spacing, and both the arches and the leg ends are true semicircles. The lower part of each leg carries a separate gradient whose upper edge curves down like the base of a fingernail, fading from peach at the top to sky blue at the tip.

Construction of the Mudita mark: two pairs of concentric circles draw the arches; three legs of equal width at equal spacing
The middle leg’s tip, enlarged: the curved upper edge and the gradient from peach to sky blue

Left: the construction lines are drawn for this page over the original outline. Right: the tip of the middle leg, enlarged.

02Colour

Peach to sky,
in seven stops.

The whole identity runs on one gradient, built in the file from seven stops: peach, coral and pink into lilac, then mist and sky blue. It dips the m’s three tips, covers the membership card and fills the round badge, over a ground of very pale pink. The wordmark and the body of the m stay white.

  • Peach#FBCDBB · 0%
  • Coral#F8BCC3 · 14%
  • Pink#F6ABCB · 29%
  • Orchid#DDACCE · 45%
  • Lilac#C4ADD1 · 62%
  • Mist#9DB5D7 · 81%
  • Sky#77BEDE · 100%

Ground · #FFE0E6 — the pale pink behind the set’s posts

03Wordmark and badge

A light serif,
spaced wide.

The wordmark sets Mudita Nails in Cannu, a light serif, with generous letter-spacing — crisp against the round m. The main lock-up centres the m above the name; where that won’t fit, the round badge takes over: a gradient disc, a white ring and the m inside.

04Membership card

A membership card,
almost all gradient.

The front is gradient edge to edge: badge and wordmark at top left, the member’s name in the middle, and an enlarged white m running off the right edge. The back centres the badge lock-up over a white strip for the phone number and address. It is re-set here from the original, with the original’s misspelling of MEMBER corrected and the studio’s contact details and web address left out.

The Mudita mark: a lower-case m in one even stroke, the end of each leg dipped in a peach-to-blue gradient
The white m on pale pink, as the set opens

Mudita Nails is a nail-salon logo study made in the studio in 2023 and shown as a set of social and web images; no commission or production is on record. The mark and gradient come from the original vector file (redundant micro-segments left by the file conversion are merged; the outline is unchanged), and the construction drawing is an explanatory overlay drawn on that outline. The wordmark is live Cannu text in the file and is taken here from the set’s exports. The membership card is re-set from the original: the misspelt “MENBER NAME” is corrected, and the studio’s phone number, address and the web address are not shown. The set’s stock photographs of people and hands, and its Instagram mock-ups with placeholder text and other accounts’ handles, are not shown.