Small details. Everyday joy.
IDENTITY · PAPER · VISUAL STUDY
The rounded m gives the original identity its friendly character. A clearer wordmark and berry contrast preserve that warmth across colour, appointments and everyday exchanges.
- Original symbol recovery
- New wordmark
- Brand palette
- Appointment card
- Brand poster
- Four-page visual guide
A little time for you.
A horizontal card pairs a dark brand face with a light writing area for the next appointment.
Mudita Nails appointment card front and reverse flat concepts
Colour your everyday.
Berry anchors the identity, while blush and lilac soften the palette. Rounded colour fields echo the symbol in a brand colour study.
Berry, blush and lilac brand palette study
Small details. Everyday joy.
An enlarged original m and a short headline give the poster a clear visual focus.
Mudita Nails everyday joy brand poster
Small details. A shared language.
From the complete identity to spacing, colour and a repeat pattern, the rounded outline becomes a consistent visual system. Four pages document this edition and its proposed use.