MRD FINANCIAL / 决胜金融
MRD Financial — A clearer way forward.
M, R and D connect within a distinctive original form. The renewed direction preserves that recognition, adding a clear bilingual hierarchy, generous space and warm paper tones so three names and a range of applications share one considered language.
- Original symbol recovery
- Bilingual brand family
- Folder, brand cards and letterhead
- Three brand posters
- Six-page visual guide
- Spatial and stationery mockups
Three letters. One distinctive form.
The connected M and R, together with the open D, form a distinctive identity. Complete paths were recovered from the original SVG, preserving their junctions, turns and spacing while the relationship between Chinese and English names was newly arranged.
One identity. Every name, clearly.
The archival names Financial Inc., Insurance Service Inc. and General Insurance Inc. share the MRD symbol. Consistent Chinese type, English placement and clear space let each name stand on its own while remaining recognisably connected.
Composed in blue. Warmth on paper.
A clear identity, fine rules and generous space connect the folder with its smaller brand cards.
A clear beginning. Room for a conversation.
The letterhead leaves generous space for correspondence, framed by a compact identity above and a fine rule below. The brand is present while the content has room to be read.
A clear direction. Room to breathe.
An English headline, a Chinese expression and the original symbol each lead a poster. Navy, copper and warm paper alternate, connected by a new open rounded-frame motif.
A shared language. A considered system.
Six pages bring together the original form, three name variants, clear space, colour and typography. The guide also records what was retained and what was newly designed, providing a reference for future applications.
Download identity guidePDF / 6 pages ↓