SpaBrand identity
An M that opens
like a lotus.
00The project
- Client
- Motus Royal Spa
- Sector
- Spa
- Year
- 2018
- Source
- The studio’s 2018 logo portfolio
In 2018 I designed the identity for Motus Royal Spa: a high-contrast M standing inside an open lotus, a wide, spaced wordmark, and three golds set on black. The archive keeps it only as one small presentation board. I redrew the mark in vector from that board, so it can finally be seen at the size it was drawn for.
- Monogram and wordmark
- Construction sketch
- Three-gold palette
- Window and sign studies
01The drawing
Drawn by hand,
set by the golden ratio.
The board opens on the sketch: a pencil M over a ring of petals, with red golden-ratio arcs fixing its curves. The finished letter keeps the pen’s contrast — hairline entries, heavy diagonals, flared feet — and five petals pass behind it, each cut cleanly where the letter crosses.
02The mark
Gold on black,
ink on white.
The board uses the mark three ways: gold on black, with the name split into ivory MOTUS and gold ROYAL SPA; antique gold on white for paper; and a single black for the sign. All three are drawn here from the same paths.
RGB 159 135 87
RGB 229 200 130
RGB 242 225 181
The three golds are sampled from the swatches on the 2018 board.
03At the door
Gilded on glass,
lit on the street.
The board tried the mark where a guest first meets it: gilded on the window, and on a square blade sign that lights up at night. Those trials were pasted onto stock photographs; here they are drawn again as plain elevations, so the mark is what you look at.