A quieter moment.
Spa identity / An initial in bloom
The historical concept makes an M and petals the brand’s defining idea. This new interpretation reconsiders curves, symmetry and typographic spacing, bringing a clearer form and more room to breathe.
- Historical concept review
- New M and petal interpretation
- Welcome cards and campaign artwork
- Selected visual principles
An initial. An unfolding form.
A substantial M meets delicate petal outlines in a new symmetric construction. Plum provides definition, lilac softens the composition, and champagne is reserved for small details.
A small card. A quieter beginning.
The front introduces the complete mark with generous spacing; the plum reverse carries the message. Gentle contrasts between paper, linen and mineral stone suggest a tactile expression of the identity.
Welcome-card material concept / AI-generated, not a record of actual printing
Square welcome card / Front and reverse artwork
Form. Space. Considered colour.
Preserve the complete letter and petal construction, give its details enough space, and connect applications through ivory and purple. Selected visual principles provide a clear starting point for future materials.