MONK CAB / A NEW WAY FORWARD
EVERY WAY, FORWARD.
Sharp geometry. A leap forward. Monk Cab’s original horse takes the lead, turning the idea of setting off into a visual language of clear direction, signal orange and confident scale.
- Original bilingual identity
- Colour & theme typography
- Bilingual brand posters
- Directional graphic system
- Wayfinding studies
- Six-page visual edition
Sharp geometry. A leap forward.
The horse silhouette, triangular mane and bilingual lettering are the identity’s distinctive features. Complete original geometry keeps every point and negative space clear.
A clear signal. An invitation to go.
The original orange and ink gain new scale through condensed lettering and open space. Two bilingual poster compositions give the geometric horse a larger stage.
A clear direction. A stronger presence.
Bold lettering, the complete horse and a clear arrow form a confident horizontal signal. Dark and light material studies give the same direction two expressions.
Forward. Page by page.
Six pages connect the original identity with new colour, typography, posters and wayfinding studies.
Download visual editionPDF / 6 pages ↓