Room for curiosity.
From a smile to a page of possibilities.
A smile gives the identity an approachable starting point. Preserving the original MOCA wordmark, a separate supporting arc brings sunshine yellow and violet into posters, journal pages and space for everyday observation.
- Original identity recovery
- Supporting arc graphic
- Selected journal pages
- Brand poster concept
- Stationery mockup
A smile, built into the name.
The original 2024 design document records the relationship between the letters, arc and academy name. Preserving its identity and guide lines, a new detail plate makes this approachable feature easier to see.
Notice. Wonder. Try again.
A single thought leads the cover; inside, open space invites drawing, questions and notes. A clear hierarchy gives ideas room, with colour and graphics supporting the page.
A question is a beginning.
These selected editorial pages make room for observation, drawing and new discoveries.
Space for every question.
The original smile stays within the identity. A new arc becomes an independent layout element, echoing its character while keeping the logo intact.