Structure.In flow.
OPEN POSSIBILITY.
Metal Sea's original identity brings a rectangular frame and a wave together. That distinctive pairing sets the direction for the new edition: layered lines extend the frame into a graphic language, balancing a clear structure with a sense of openness.
- Original identity refinement
- Colour palette
- Frame graphic system
- Poster & brand cards
A clear point of recognition.
The original relationship between frame, wave and Metal Sea lettering remains intact. A restrained palette and generous space give the familiar identity a clear architectural character.
A frame for possibility.
Layered rectangles extend the structure of the identity across the page. Changes in spacing, scale and colour establish a visual rhythm that can adapt to different formats.
From statement to detail.
A poster gives the idea room to expand. Two-sided brand cards bring it down to the identity, a short statement and a fine sea-blue rule. The same visual order holds across both scales.