META REALTY INC.
Meta Realty Inc. — A new perspective on place.
Three forms of different heights distil architectural scale into a distinctive M. The new visual system grows from this original symbol: a clearer company name, a quieter palette, and layouts that give every application room to breathe.
- Identity lockup and wordmark
- Colour and typography
- Folder and business cards
- Bilingual brand posters
- Six-page visual identity guide
- Spatial and stationery mockups
Three forms. A distinctive M.
The original exploration contains a recognisable arrangement of three architectural forms. Their heights, angled tops and rounded lower corners are retained, paired with a newly typeset wordmark and the full company name.
Weight in colour. Warmth in detail.
Midnight blue provides the foundation, chalk creates space, and bronze appears as a restrained accent. The symbol keeps its proportions in both solid and outline form, connecting printed surfaces with spatial applications.
From a first card to a complete presentation.
A clear identity, generous space and a simple hierarchy connect surfaces of different sizes.
One identity. Three perspectives.
A headline, the architectural symbol and a Chinese expression each take the lead. A consistent identity position, generous space and a simple information line connect the three posters.
A clear language. A considered system.
Six pages bring together the identity, clear space, suggested sizes, colours and typography. The guide gives the renewed system a clear direction and records the relationship between the original symbol and the new design.
Download identity guidePDF / 6 pages ↓