Family officeSeal & roll-up banners
A seal,
two metres tall.
00The project
- Client
- 明瑞集团 MERITiGROUP
- Sector
- Family office · mortgage investment
- Year
- 2022
- Format
- Roll-up, 85 × 203 cm
MERITiGROUP’s mark is a rounded square seal — 明瑞集團 written as if carved — beside a serif MERITiGROUP. In 2022 the studio prepared the seal in blue and reversed in white, and built two sets of 85 × 203 cm roll-up banners around it: one for the group’s family office, and a series for its real-estate mortgage investment business.
- Seal files · blue & reversed
- Family-office roll-up banner
- Mortgage-investment roll-up series
01The seal
Four characters,
one square.
明瑞集團 is set the way a seal is cut — two columns, read right to left — inside a rounded square. Beside it, MERITiGROUP in serif capitals with a single lowercase i. We prepared the seal as two files: blue for white grounds, reversed for indigo. The banners use one at the head and the other at the foot.
Seal · blue
Seal · reversedHorizontal lockup02The family office
Read the name from across the room,
the detail up close.
A roll-up has to be recognised across a crowded room, so it reads in four layers, top to bottom, each smaller than the last. In 2022 the words sat on a stock picture of a glowing world map, with a phone number and a QR code in the middle. Re-set here, the stock image is gone and the seal’s square frame takes its place.
- Seal and wordmark
The mark alone on white, so the name reads first from two metres away.
- The name
明瑞国际家族办公室 inside a rounded square drawn from the seal’s own frame.
- One line
“One-stop wealth management” — the line a visitor reads on the second look.
- The detail
Five services and four jurisdictions in two lines, for whoever stops to read.
03Mortgage investment
One banner,
nine artboards.
The mortgage-investment roll-up runs to nine artboards across two 2022 design files: a Chinese title or an English one, the products in outlined boxes or solid panels. The content never changes — a real-estate loan fund and real-estate mortgage loans. Re-set here: one version of each title.
Two metres of banner,
starting from one seal.
