MERITiGROUP
A longer view.
MERITiGROUP’s seal already carries a distinctive hand and a clear structure. Starting there, indigo, serif typography and three nested frames create a new reading rhythm. From a poster to a collection of paper formats, the complete identity remains present while information gains room to unfold.
- Complete original identity preparation
- Theme and bilingual typography
- Two brand posters
- Roll-up display concept
- Introduction and paper designs
- Six-page visual design edition
A seal. A distinct signature.
The seal’s original strokes, the wordmark’s letterforms and their relationship remain intact. The supplied blue and white seals carry that identity across light and dark paper.
Two voices. A shared perspective.
English serifs on paper white and large Chinese characters on indigo find their own rhythm. Three nested frames connect them as a single brand expression.
Space to read. Room to stand.
The complete identity, generous headline and indigo frames unfold in sequence. A clear vertical hierarchy gives the roll-up display a reading rhythm at different distances.
A complete thought. On a single card.
From a vertical display to a horizontal card, the complete identity and open space remain consistent while the composition adapts to each format.
Perspective. In order.
An introduction cover, folder and blank notes sheet serve different purposes, united by the complete identity and a clear reading hierarchy.
From the seal, page by page.
Six pages connect the complete identity, colour, bilingual posters, display and paper applications.
Download visual editionPDF / 6 pages ↓