Day of Design
← All workMasha Ma · 2021

Book designEnvironmental fantasy for young readers · Part one

Be careful,
or it will happen in the……

— the only line on the book’s first page

穿越未来之污染的怒吼The Roar of Pollution Through the Future

The Roar of Pollution Through the Future: front cover, spine and back, laid flat
Cover, spine and back, laid flat · the paintings are not the studio’s

00The project

Author
Masha Ma
Publisher
Pacific Literature Association Press
Year
2021
Extent
82 interior pages · eleven chapters

The Roar of Pollution Through the Future is Masha Ma’s environmental fantasy for young readers: Sasha, Misha and Masha travel into the future, one kind of pollution to a chapter. The book has a second set of authors — readers aged five to sixteen, who read the stories and drew the future they saw. We designed the cover and the interior: stories that read easily, and room for the children’s pictures.

  • Cover, spine & back
  • 82-page interior
  • Chinese & English front matter
  • Placing the children’s drawings
  • Launch banner

01The cover

A painting above,
a promise below.

The cover splits in two. The top half belongs to the painting — children holding hands in the smog — with the title set in a Song serif across the sky and the condensed English threading through the gaps in the Chinese. The bottom half is a block of vermilion: the title once more, then what the next book holds — “The Split Chicken”, “Love of the Little Gold Fish”…

Front cover: the bilingual title over the painting, and a vermilion band listing the next adventures

Front cover: the bilingual title over the painting, and a vermilion band listing the next adventures

Front cover
Cover title detail: Chinese in a Song serif, interleaved with condensed English

Cover title detail: Chinese in a Song serif, interleaved with condensed English

Title, detail
  • Vermilion#DE4D39
  • Spine ink#21211E
  • Paper#FFFFFF

02The interior

Chinese on one page,
English on the other.

The stories are written in Chinese; the book goes into bilingual homes. The introduction and contents face each other in two languages, the text is set in a Song serif with open leading, and each chapter’s name sits on an ornamented running head. Chapter one opens on more white than words.

Introduction spread: Chinese on the left, English on the right

Introduction spread: Chinese on the left, English on the right

Introduction · Chinese and English
The English contents and the opening of chapter one, “Tears in Oil Paintings”

The English contents and the opening of chapter one, “Tears in Oil Paintings”

English contents and chapter one, “Tears in Oil Paintings”

03The drawings

The pictures
came from the readers.

The pictures inside came from a call for entries: young readers read the stories, drew what they imagined and sent them in. We set each drawing in the chapter it belongs to, on the page where the story reaches it, so words and picture meet.

A “Ferocious Cannibal Tree” spread with a young reader’s drawing of the tree

A “Ferocious Cannibal Tree” spread with a young reader’s drawing of the tree

“The Ferocious Cannibal Tree”
A “Fear of Variation” spread: a young reader’s drawing of gorillas in a birch wood

A “Fear of Variation” spread: a young reader’s drawing of gorillas in a birch wood

“Fear of Variation”
A “Garbage Turned into Chocolate” spread with a young reader’s drawing of the biscuit-and-chocolate wall

A “Garbage Turned into Chocolate” spread with a young reader’s drawing of the biscuit-and-chocolate wall

“Garbage Turned into Chocolate”

04Children’s paintings

The last pages
belong to the children.

The book closes with a whole section, “Children’s Paintings”: dozens of drawings tiled together, each tagged with its young artist’s name and age. Here the names are taken off and only the pictures stay.

Eight drawings from the book’s closing section, “Children’s Paintings” (names removed)

Eight drawings from the book’s closing section, “Children’s Paintings” (names removed)

Eight drawings from “Children’s Paintings” · names removed
Back-cover painting: a ruined city in the smog

Care for the earth now,
and the future will not roar.

Back-cover painting (not the studio’s) · the line is from the book-launch banner
Author
Masha Ma
Year
2021
Scope
Cover, spine & back · 82-page interior · Chinese & English front matter · Placing the children’s drawings · Launch banner

Written by Masha Ma and published by Pacific Literature Association Press. The cover and back-cover paintings are not the studio’s work; the cover, spine and back layout and the 82-page interior are. The drawings in the book were submitted by young readers and published under the book’s permission notice; every child’s name has been removed from the pages shown here, and a handwritten signature retouched out of one drawing. The author’s and endorsers’ photographs, and the launch banner, are not shown.