Design studyA natural-stone brand
A presence
in stone.
A studio study, made without a client. The mark, layouts and stones come from the 2023 files.
00The study
- Type
- Studio design study, no client
- Imagined for
- A natural-stone brand
- Year
- 2023
- Formats
- 3:4 · 1:1 · 16:9
Marble Queen is a 2023 studio design study for an imagined natural-stone brand, made without a client. Three 60° lozenges form a crown above a wide MARBLE and a widely spaced serif QUEEN; one layout then runs through four stones: onyx and gold, emerald, amethyst and white.
- Crown mark and wordmark
- Four stone colourways
- Portrait post templates
- Web banners
01The mark
Three lozenges,
one crown.
Every edge of the crown is level or runs at 60°, so the three lozenges and the bar beneath share one grid, drawn out on the right. MARBLE is set in wide geometric capitals and QUEEN in a light serif with open spacing, a quieter second voice. In the 2023 file the crown and MARBLE carry a soft gold gradient and QUEEN a warm grey.
60° · One angle for every slanted edge; lozenges and bar share a single grid.
02Colourways
One layout,
four stones.
The portrait template splits the frame: the mark on a white panel, the stone beside it. Each colourway gives the mark the stone’s own ink — onyx, emerald, amethyst — and the white stone carries it centred, in charcoal. The 2023 boards used stock marble photography; here each stone is redrawn as a flat ground with fine veining so the set can be shown whole.
Portrait post templates, sized for vertical feeds such as Xiaohongshu.
03On the web
A band of white,
a field of stone.
On the web the same idea turns horizontal: a white band carries the mark and the stone fills the rest of the frame. Shown in emerald and amethyst at 16:9.
