A clearer horizon.
Brand identity / A new interpretation of maple, circle and landscape
Seven historical badge directions explore a maple leaf, a circular construction and layers of fields or water. This new interpretation reorganizes those shared elements: a memorable leaf, three curved landscape layers and a separate, legible wordmark.
- Historical badge review
- New maple and landscape interpretation
- Packaging label and identity strip
- Folio cover and guide excerpts
One maple leaf. Three landscape layers.
A circle holds the symbol together while curved bands give the landscape its layers. HIGREENS and Maple Ocean International take distinct positions, supported by steady typography and a restrained palette.
A clear identity. On a simple package.
The square label brings the symbol, primary name and supporting name together. Warm paper against kraft board explores how the identity can appear on a simple generic package.
Generic packaging material concept / AI-generated, contents unspecified, not a documented product
A complete symbol. A legible name.
A square composition preserves space between the leaf and landscape. Type sits outside the symbol so the name remains clear when the label stands alone.
Horizontal packaging identity strip / Flat artwork proposal
The same identity. A different format.
An A4 cover carries the identity through an enlarged symbol and a clear theme. Separate spaces for mark, name and supporting text connect it with the other applications.
Form. Colour. Room for clarity.
Keep the symbol complete, lead with green and reserve maple colour for emphasis. Selected guide pages establish these relationships for future applications.