Day of Design
← All workTEA BRAND / 2026 EDITION

M CHÁ BAR

A moment for tea.

IDENTITY / DRINK IMAGERY / PAPER & DIGITALA MOMENT FOR TEA.
Bag and poster application concepts for the M Chá Bar visual edition
Carrier bag / AI-assisted packaging application conceptBrand poster / AI-assisted framed application concept
MAKE ROOM FOR TEA.

The appeal of tea lies in its colour and the pause it brings. M Chá Bar’s complete navy identity sits on milk-white paper with copper accents, while open circles echo the shape of a cup. Original drink photography leads a collection that gives posters, paper bags and digital pages room to breathe.

  • Original vector identity preparation
  • Brand theme and typography
  • Three posters
  • Bag and coaster concepts
  • Desktop and mobile website visuals
  • Six-page visual design edition
01 / THE COMPLETE IDENTITY

An original identity. An open expression.

The M, wheat, circle and CHÁ BAR lettering remain complete. Milk-white paper supports the navy identity, while copper rings introduce a softer, open visual voice.

The complete original navy M Chá Bar circle, wheat monogram and CHÁ BAR lettering

The complete original navy M Chá Bar circle, wheat monogram and CHÁ BAR lettering

Complete original vector identity / Paths, gradients and lettering retained
Navy, milk paper, copper and citrus colour palette
Two yellow drinks in the original photograph, with M Chá Bar cup branding
Bright yellow / Original drink photograph
A pale drink and M Chá Bar cup branding in the original photograph
Soft pale tones / Original drink photograph
02 / TEA MOMENTS

Every colour. Its own moment.

The brand poster pairs typography with open space. Two drink posters keep the original photographs intact, letting bright and soft colours lead in turn.

The complete A moment for tea brand poster

The complete A moment for tea brand poster

01 / BrandView complete artwork ↗
The new supporting graphic of three concentric rings
03 / ACROSS PAPER

A little pause, to take along.

A bag, square coaster and table card share the complete identity, serif headlines and three copper rings. Each format has its own rhythm.

The complete cream M Chá Bar bag-front artwork

The complete cream M Chá Bar bag-front artwork

01 / BagView complete artwork ↗
04 / DIGITAL SPACE

Room to pause. Room to browse.

Desktop and mobile have different reading scales. Complete drink photography, generous headlines and open space give the brand’s colours and character room on screen.

M Chá Bar desktop website visual concept

M Chá Bar desktop website visual concept

Desktop / Website visual concept
M Chá Bar mobile website visual concept

M Chá Bar mobile website visual concept

Mobile / Website visual concept
05 / VISUAL DESIGN EDITION

Tea time, page by page.

Six pages connect the identity, colours, drink imagery, paper applications and digital layouts.

Download visual editionPDF / 6 pages ↓
M Chá Bar visual edition page 1: Cover

M Chá Bar visual edition page 1: Cover

01 / CoverView complete artwork ↗
Bilingual A moment for tea theme typography
PROJECT
M Chá Bar
ARCHIVE & YEAR
Original archive / 2022
New visual edition / 2026
SCOPE
Original identity preparation, theme, typography, drink posters, bag, coaster, table card, desktop and mobile website visuals, and visual edition

Rebuilt from two original 2022 native documents. The complete navy identity from the first Web Showcase artboard retains all source paths, fills, gradients, clipping and lettering; only outer whitespace is reduced. Two branded drink photographs retain their full frames, without redrawing the drinks or changing cup printing. The photographed print variant and selected vector identity remain distinct; recipes and current availability are not inferred. Theme, typography, rings, paper and digital layouts are new 2026 work. Historical contract details, contacts and commercial claims are not presented as current information. AI-assisted scenes illustrate applications; adoption and physical production are unconfirmed.