Light, with direction.
Brand identity / A lighthouse, a bulb and a direction for light
A lighthouse sits within a bulb: a historical idea connecting light with guidance. This interpretation preserves the double silhouette while refining the tower, window and lower curves for clarity on dark and light fields.
- Historical lighthouse-and-bulb review
- New symbol and wordmark
- Palette and directional graphics
- Two posters, campaign and guide excerpts
One symbol. Two readings.
The bulb holds a lighthouse in negative space, with a bright window inside the tower. Three lower curves continue the suggestion of both a bulb base and rippling water.
From one point, outward.
Flat wedges translate the lighthouse's sense of direction into a graphic language. Dark blue, muted green and amber open outward in layers, guiding the eye through the layout.
A symbol to focus. Type to guide.
The dark poster centres an amber symbol. Its companion gives large type and a directional graphic the lead. Shared colour and space unite the two distinct compositions.
Digital paper display / Complete artwork at uniform scale; not product photography or a print proof
Clarity in every application.
Keep the lighthouse window and three bands legible, let dark blue support warm colour and extend the directional graphics with restraint. Selected guide pages define those relationships.