LightingLogo
A lighthouse
in a light bulb.
00The project
- Client
- Luxlogic Lighting
- Sector
- Lighting
- Year
- 2018
- Scope
- Logo and name setting
Luxlogic Lighting is in the lighting business. In 2018 the studio drew its mark: a round bulb with a lighthouse cut out of it, the lantern window lit by the bulb itself, and the bulb’s screw base turned into three waves that narrow as they go down. One shape, read twice: up close a bulb, from a distance a lighthouse on a night sea.
- Logo
- Name setting
01Anatomy
One shape,
read twice.
The whole mark is one colour and one outline. The lighthouse is not drawn on top of the bulb but cut out of it, so whether the mark is printed dark or reversed, the light in the window stays.
- 1
The glass
A full circle: the bulb, and a disc of light in the night sky.
- 2
The lantern
The tower is cut out of the bulb; only the lantern window is left, lit by the bulb itself.
- 3
The shore
The lower edge of the bulb rises gently into the rock the tower stands on.
- 4
The base
The screw base is drawn as three waves, each narrower than the last, closing the bulb’s outline.
02The redraw
Sixty-three pixels,
redrawn as one clean line.
The mark survives only in the studio’s 2018 logo portfolio. There, the bulb and waves are vector, but the tower is a 30 × 63 px bitmap that breaks into steps as soon as it is enlarged. We kept the file’s bulb and wave paths as drawn and redrew the tower as vector along that bitmap: the lantern, the gallery, the tapering shaft and the flared foot are all where they were. The name is re-set in Helvetica Bold in its original position.
03Dark and light
By day a shape,
by night a lamp.
Because the tower is cut out, the mark works on either ground: on paper it is a dark bulb; on a dark ground the bulb lights up and the tower drops back into silhouette. Even very small, the window still reads.
