Gently distinct.
Brand identity / Curves, script and gentle colour
The hanger offers an immediate visual cue; the script name adds warmth. This interpretation retains their relationship, separating the hanger ends from the lettering and refining curves, strokes and hierarchy so the gentle character remains clearly recognisable.
- Historical hanger-and-name review
- New hanger and wordmark interpretation
- New palette and typographic hierarchy
- Two-sided tag, presentation card, poster and guide excerpts
A curve around the name. Space for its character.
Rounded hanger strokes form a contour, with the name opening out across its lower gap. Script and the serif BOUTIQUE line establish hierarchy; plum and warm cream keep the mark clear on light and dark grounds.
A small tag. A complete expression.
The 2:3 hangtag uses warm cream and lilac to distinguish its sides. One carries the name and theme; the other offers a quieter rhythm. Both share the same hole position. Exact flat artwork with transparent cutouts is shown below.
Gentle colour. Distinct rhythm.
The poster makes the mark and large theme typography its focal points. A horizontal presentation card uses contrasting grounds, adapting the same lettering and colour to a different scale.
Keep the opening. Preserve the space.
Preserve the gaps between hanger ends and lettering, scale proportionally and maintain clear colour contrast. Selected guide pages describe the relationships between mark, typography and palette.