Room for the name.
Brand identity / The relationship between letters, edges and space
The historical mark lets its initial become part of the frame, giving the name a space of its own. This interpretation retains that structure, unifying the lettering and strokes while preserving the lower-left opening.
- Historical letter-and-frame review
- New geometric lettering and frame
- New palette and spacing
- Two-sided card, poster, stationery and guide excerpts
A name with edges. And room to breathe.
The upright of L extends into the top and right sides of the frame. The other letters align along the lower portion with consistent strokes, while the lower-left opening creates a pause between name and boundary.
The name on one side. Space on the other.
The 2:1 presentation card places the complete mark on the front and pairs the theme with a fine rule on the reverse. Both sides retain the same proportion, using light and dark to establish hierarchy. Exact flat artwork is shown.
Make the identity visible. Leave room for content.
The poster gives the name and theme a leading role. The correspondence sheet places the mark at the top, reserving room for text. Both layouts continue the same proportions, cobalt and linework.
Clear boundaries. Consistent proportions.
Keep L connected to the frame, preserve space around the letters and scale the mark proportionally. Selected guide pages turn those details into principles for future applications.