Logo2018
The L
is the frame.
- Client
- LOUIS
- Year
- 2018
- Scope
- Logo (2018), Vector redraw (2026)
- Record
- Day of Design logo sheet, October 2018
A rectangle and five letters. The left side of the frame runs down and turns into the foot of the L, so the border and the name begin with the same stroke. OUIS stands on the L’s baseline in Arial Bold, and a narrow gap under the foot lets the frame close without touching the word.
01The idea
Draw the border
and the first letter is done.
Read the mark as a rectangle and the L disappears into it; read it as a word and the rectangle disappears. In three steps: a closed frame; its lower-left corner opened into an L; the rest of the name set on the L’s line.
- 1Frame stroke, taken as 1
- 2Gap under the L: 0.7
- 3Height of OUIS: 4.7
- 4Foot of the L: 4
- 5Frame: 22.6 × 13.5
Measured from the 2018 record, in units of the frame stroke.
02The record
226 pixels wide,
now any size.
The only record of the logo is a 226 × 135 pixel image in grey on the studio’s October 2018 logo sheet; the original files and colours were not kept. In 2026 we redrew it as vector: the frame to its measured proportions, the letters re-set in Arial Bold, which matches the record to the edge of a pixel.
03One colour
Black, white,
and the grey of the 2018 sheet.
No colour specification survives, so the mark is shown as it was recorded: one colour, solid. It is all line and no tone, so it reverses cleanly. Scaled down, the gap under the L is the first detail to go: at 32 pixels wide it is a single pixel.