Design study · Yoga & pilates
Flexibility is needed
everywhere.
— a line from the study’s own boards
00The study
- Name
- Lotus Studio
- Type
- Design study, no client
- For
- A yoga & pilates studio (imagined)
- Year
- 2023
Lotus Studio is a 2023 identity study by one of the studio’s designers: a brand for an imagined yoga and pilates studio, made without a client. It comes down to one drawing, a lotus of five strokes closed in a circle, with three browns and a pale grey, a line of copy, and a pattern that lets the lotus grow past its circle.
- Lotus symbol & construction
- Wordmark & tagline
- Four-colour palette
- Pattern
- Social formats
01The mark
Five strokes,
one circle.
A pointed centre petal and two arcs opening to each side, all meeting in a single stem, with a circle to hold them. On the study board the mark sits among six faint circles, the geometry it was drawn from; they are redrawn here. The name is set in spaced Marcellus capitals, the line “fit & flexible” in Avenir.
Brown
#6A4B3A
RGB 106 75 58
Clay
#8E6E5D
RGB 142 110 93
Rose
#B49787
RGB 180 151 135
Mist
#E7E7E7
RGB 231 231 231
02The pattern
A lotus that grows
past its circle.
Scaled up until its lines weigh as much as the type, and overlapped, the outline becomes the study’s background. It always runs off the edge and never shows the whole flower, doing the job a photograph would without needing one.
On the study board this line ran off the edge, its first word cut in half. Re-set, it sits inside the margins, clear of the pattern.
03Posts
Three grounds,
one voice.
The study laid its posts over stock photographs of people. Here they are re-set from its own parts only: the pattern, the lockup, the palette and the two versions of the line, for yoga and for pilates, in portrait format.
