LOAMAX / FINANCIAL BRAND
LOAMAX — A clearer way forward.
Protection in the shield. Direction in the arrow. These are the distinctive qualities already present in LOAMAX’s original mark. We gave them more space, pairing a grounded navy with bright orange and restrained typography to build a clear identity across paper and architectural surfaces.
- Original bilingual identity
- Typography and colour system
- Brand cards and correspondence
- Document cover
- Bilingual brand posters
- Environmental-sign concept
- Six-page visual direction
A familiar symbol. A composed presence.
The complete bilingual lettering and shield outlines are recovered from the original logo file. Navy grounds the composition, orange introduces a clear point of emphasis, and a warm paper neutral gives both room to breathe.
A rhythm to remember.
The original shield becomes a repeating brand pattern. An ordered grid establishes the rhythm; a diagonal of orange brings movement and emphasis while keeping the identity at its centre.
Clarity in every detail.
Light English headlines, precise bilingual signatures and generous margins define the new stationery system. Document covers, brand cards and correspondence each have a role, connected by a clear, restrained expression.
An open voice. A clear direction.
Lighter type and deliberate pauses express a more composed identity. Chinese, English and graphic posters share margins and logo placement while exploring different sides of the navy-and-orange palette.
A clear name. A distinct impression.
Navy and white create a direct contrast. The complete bilingual identity is brought to an architectural scale, giving both the shield’s structure and the brand’s name a clear presence.
A clear foundation for what follows.
Six pages bring together the identity, spacing, colour, typography and applications, with a clear record of the original design and the scope of this refinement.
Download visual directionPDF / 6 pages ↓