LISA CONG / PERSONAL IDENTITY
Lisa Cong — Home begins with a conversation.
Lisa’s original archive centres on a personal profile and home-financing communication. We began with her name and real portrait, giving the person more room. Gentle colour, composed typography and a clear hierarchy make each encounter feel more approachable and memorable.
- Bilingual typographic signature
- Personal-identity palette
- Archival portrait selection
- Brand cards and correspondence
- Editorial cover
- Bilingual and portrait posters
- Four-page identity direction
A human point of view.
The original expression, clothing and complete composition remain. The real portrait carries the identity, supported by a gentle, quiet palette that gives both the person and the message room.
A name with a voice of its own.
The new signature centres the full name Lisa Cong, with a quieter Chinese line beneath. Serif lettering gives it an editorial character; italic copy reads like a conversation unfolding naturally.
Something to spend time with.
Fine rules, broad margins and a simple hierarchy connect the cover and correspondence. Warm paper and restrained typography give the personal identity a tangible side, inviting a slower read.
A few words. A new conversation.
English, Chinese, portrait and conversation posters explore different ways to connect. Each composition has a clear focal point and enough space for the message to breathe.
A considered personal identity.
Four pages bring together the signature, typography, portrait, palette and applications, giving the new personal identity a consistent design foundation.
Download identity directionPDF / 4 pages ↓