Mortgage specialistBanners, cards and posters
One name,
in two languages.
- 新移民
- 高资产人士
- 自雇低收入
- 本地收入投资物业
- 其他银行转贷
- 贷款重组
新移民｜高资产人士｜自雇低收入
本地收入投资物业｜其他银行转贷｜贷款重组
00The project
- Client
- Lisa Cong 丛龙菲
- Role
- Mortgage specialist
- Years
- 2021–2024
- Languages
- English, Chinese
Lisa Cong is a mortgage specialist who works in English and Chinese. Between 2021 and 2024 we made the pieces she hands out and stands beside: roll-up banners for events, business cards, a print ad and posters for social media. Each followed the brand of the bank she worked with at the time, and each was built on the same three lines — Lisa Cong, 丛龙菲, and 资深房屋贷款专家, senior mortgage specialist.
- Roll-up banners
- Business cards
- Print advertisement
- Social media posters
- Bilingual name setting
01Type
A serif for the English,
a Song face for the Chinese.
Bank templates come with their own sans-serif; her name didn’t have to. Lisa Cong is set in a bold Times, 资深房屋贷款专家 in a black-weight Song — two old printing faces that sit well side by side — in deep blue and a warm yellow. The Chinese title goes yellow only on blue; on white it is set in blue so it can be read.
02Roll-up banner
By the door,
the name comes first.
The roll-ups stood at events; there was one in 2021 and another in 2023. The originals put her portrait at the top. This re-set leads with the name instead and keeps what the banner had to say: who she is, what she does, and the six kinds of mortgage she handles.
- 新移民
- 高资产人士
- 自雇低收入
- 本地收入投资物业
- 其他银行转贷
- 贷款重组
- 01新移民Newcomers to Canada
- 02高资产人士High-net-worth clients
- 03自雇低收入Self-employed, low declared income
- 04本地收入投资物业Investment property on Canadian income
- 05其他银行转贷Switching from another lender
- 06贷款重组Mortgage restructuring
03Business cards
The person on the front,
the work on the back.
The 2023 cards: the name in both languages and the title on the front; the back all blue, with only the yellow title and the six services. The originals also carried phone, email and a QR code on the front; they are left out here.
新移民｜高资产人士｜自雇低收入
本地收入投资物业｜其他银行转贷｜贷款重组
- 新移民Newcomers to Canada
- 高资产人士High-net-worth clients
- 自雇低收入Self-employed, low declared income
- 本地收入投资物业Investment property on Canadian income
- 其他银行转贷Switching from another lender
- 贷款重组Mortgage restructuring
04Social posters
One set of type,
on white and on blue.
The 2024 posters for WeChat came in two editions with one layout: name, title, the English role, and a rounded bar of services at the foot. The white original set the yellow title on white, where it all but disappeared; the re-set sets it in blue.